Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
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Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday
[ Digiday | 2016-11-11 00:00:00 UTC ]
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The former Tribune Publishing Company, now known as Tronc, is the owner of The Los Angeles Times and The Chicago Tribune. Continue reading at The New York Times
[ The New York Times | 2016-11-01 00:00:00 UTC ]
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the... Continue reading at The Guardian
[ The Guardian | 2016-10-19 00:00:00 UTC ]
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Statistics show print resilience is strong in press and book publishing, as many Americans still prefer to settle down with a book not an e-readerIt’s been a pretty static summer on the circulation and readership front. Quality papers – in print and online – doing well in the referendum... Continue reading at The Guardian
[ The Guardian | 2016-09-18 00:00:00 UTC ]
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With an expanded roster of brands, David Barber hired to lead newspaper relations group. The post Harris Magazines Find New Life as Athlon Newspaper Offerings appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
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Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday
[ Digiday | 2016-08-15 00:00:00 UTC ]
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Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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CN Group to publish 24 - The North’s National, a paper designed to offer ‘disenfranchised readers’ a sort of Metro/i experience A regional newspaper publisher is preparing to launch a new paid-for daily newspaper later this month.From 20 June, the Carlisle-based CN Group will distribute a title... Continue reading at The Guardian
[ The Guardian | 2016-06-02 00:00:00 UTC ]
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Children's author Robin Stevens has announced that she is to stop visiting schools “for the forseeable future”, citing exhaustion and an overloaded work schedule. Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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As advertisers turn their backs on newsprint, publishers who have been in denial about the digital revolution are confronted by an uncomfortable realityI am in Ireland to address the Irish Press Council’s annual general meeting in a lecture entitled “Have newspapers got a future?”My theme is... Continue reading at The Guardian
[ The Guardian | 2016-05-27 00:00:00 UTC ]
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Bookseller Waterstones is to stop selling digital books and will instead divert customers to Japanese ebook company Kobo. Continue reading at BBC World
[ BBC World | 2016-05-23 00:00:00 UTC ]
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We're two-thirds of the way through N.K. Jemisin's potent fantasy book, and we can't shut up about it. The post WIRED Book Club: We Can't Stop Talking About The Fifth Season appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-05-19 00:00:00 UTC ]
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‘Aggressive’ USA Today publisher eager to swallow the Tribune companyUS newspaper giant Gannett has increased its takeover bid for another big publisher, Tribune, after its first attempt was rebuffed. Gannett, which owns the UK chain, Newsquest, raised its offer on Monday to about $475m (£327m),... Continue reading at The Guardian
[ The Guardian | 2016-05-17 00:00:00 UTC ]
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