Can newspapers do anything to stop the advertising exodus?

Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-04-03 00:00:00 UTC ]
News tagged with: #media agencies #ad revenue #money made

Other news stories related to: "Can newspapers do anything to stop the advertising exodus?"

Updated BBC Privacy and Cookies Policy reveals targeted social advertising, and data sharing with TV Licensing

Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #personal data #personal information #days ago #data sharing

What Advertisers Want From Snapchat's First Earnings Report

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age

[ Advertising Age | 2017-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wall street #ad world #beat facebook #media app #earnings report

Axel Springer pushes for transparency in its programmatic advertising

The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brand safety #programmatic advertising

Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video series #seventeen magazine #ad buyers #year ahead #digital roadmap #hearst announced

Can We Stop Ad Creep?

Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio... Continue reading at Fast Company

[ Fast Company | 2017-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #coordinated effort #cautionary tale #movie theaters

Amazon is trying to be your one-stop subscription shop

Amazon's subscription offerings go beyond Kindle Unlimited, Prime and its various add-ons. The retailer has offered magazine subscriptions for awhile too, and now the company has set up Subscribe with Amazon. It's a hub that gives "subscription provi... Continue reading at Engadget

[ Engadget | 2017-04-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kindle unlimited

Ruth Sulzberger Holmberg, Newspaper Publisher, Dies at 96

Ruth Sulzberger Holmberg at The Chattanooga Times with Paul Neely, its publisher at the time, on Jan. 4, 1999, the last day the newspaper was published under that name. Continue reading at The New York Times

[ The New York Times | 2017-04-20 00:00:00 UTC ]
More news stories like this |

Please Stop Trying To “Empower” Women With Cutesy Titles

If you’ve been reading about recent troubles at Thinx or last year’s shakeup at Nasty Gal, you’ve likely seen reference to a new job title: the “SHE-EO.” How is a SHE-EO different than a CEO, you might wonder? Does she have a specially bedazzled pink office filled with scented candles? Is she... Continue reading at Fast Company

[ Fast Company | 2017-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #separate category

‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publishers #political news #brand safety

B&N Still Searching For ‘Magic Bullet’ to Stop Sales Slide

On a call about its just-reported disappointing third-quarter financial performance, Barnes & Noble CEO Len Riggio said that although the company has found success with some new categories, it still hasn’t found a "magic bullet" to end the overall sales slide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sales slide #found success

Six Broader Questions in Light of P&G's Digital Advertising Ultimatum

When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age

[ Advertising Age | 2017-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #procter gamble #waste time

If newspapers won't check viral stories, who will listen to them about fake news? | Jasper Jackson

Media outlets published video of cyclist responding to catcallers without checking its authenticity. The race for clicks is undermining claims people should trust the newsEven as the media continues to take Facebook to task over its fake news problem, many parts of the news business are doing... Continue reading at The Guardian

[ The Guardian | 2017-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tuesday evening #news business #fake news

Fairfax Media announces half-year profit and plan to keep printing newspapers

Greg Hywood says company will keep printing Sydney Morning Herald and the Age ‘for some years yet’ and may spin off Domain real estate business Fairfax Media will continue to print its daily newspapers for several years, its chief executive, Greg Hywood, confirmed at the company’s results... Continue reading at The Guardian

[ The Guardian | 2017-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #financial year #daily newspapers

PubTech Connect: Meet Ian Schafer, Digital Advertising Wiz

Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pubtech connect

Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #past couple #premium content #selling point

Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek

[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #living room #earnings call #user ids #advertising week

Facebook stops paying publishers to stream live video

For a while, Facebook was obsessed with live video -- it even paid publishers to make sure there was a steady flow of professionally-shot streams on offer. However, Zuckerberg and company appear to be tempering their enthusiasm a little bit. Recode s... Continue reading at Engadget

[ Engadget | 2017-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #steady flow

Why 2017 Will be the Tipping Point for Native Mobile Advertising

Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #clear winner #major themes #mobile web #vertical video

'Enterprise revenues' offer newspapers a lifeline for the future

In a new book about the decline of journalism, stockbroking analyst Lorna Tilbian examines the potential of an alternative source of income for publishers Stockbroking media analysts are dispassionate observers of the industry. One of the most respected of their number is Lorna Tilbian, now head... Continue reading at The Guardian

[ The Guardian | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #current state