A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews
[ Betanews | 2014-06-15 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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#advertising campaign
No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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#memorial day
Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek
[ AdWeek | 2014-05-29 00:00:00 UTC ]
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Random House Children’s Publishing (RHCP) is launching an anti-bullying campaign for... Continue reading at The Bookseller
[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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The reading tastes of New Englanders closely mirrored that of the rest of the country, at least in the first week in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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For more than a decade, PW’s annual fast-growing independent press feature has included a number of New England–based publishers, with 30-year-old Chelsea Green Publishing leading the way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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New England is home not only to some of the oldest and largest university presses in the U.S. but to one of the most unique ones—University Press of New England, which represents a consortium of four colleges and universities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Boston-based Beacon Press, the area’s oldest small press, is marking its 160th anniversary this year with a new tag line, “Igniting Hearts and Minds,” and a new colophon that hearkens back to early last century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Part of the region’s success in the book world is due to deeply committed men and women from all parts of the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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#book world
Houghton Mifflin Harcourt’s purchase of John Wiley’s cookbook and reference lines in November 2012 gave a big boost to overall sales at the HMH trade publishing group, but it’s not the only New England publisher with sales that are cooking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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New England is home to a number of large and mid-size publishers—the headquarters for Houghton Mifflin Harcourt are there, as is Perseus’s Da Capo Press and part of one of the big five trade houses, Hachette. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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As early as this August, Boston could become the first American city with a Literary Cultural District. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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New England may cull up images of bucolic fields, snow-covered mountains, sparkling lakes, and mud season, but it’s also home to a veritable who’s who of bestselling authors ranging from Stephen King, Dan Brown and Henry Louis Gates Jr. to Mary Oliver and Julia Glass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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New England booksellers long have been in the bookselling forefront: from founding the first regional bookselling group more than four decades ago (the New England Independent Booksellers Association) and the paperback revolution (Paperback Booksmith) to computerized inventory systems... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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This year several independent bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, promotional efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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