A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Libraries and campaigners have to be "realistic" about what future libraries can offer as funding cuts mean the Libraries Taskforce was "having to make some trade-offs I'm not thrilled about," its c.e.o Kathy Settle said. Continue reading at The Bookseller
[ The Bookseller | 2015-11-17 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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In a speech given at the launch of the Society of Chief Librarians' (SCL) Universal Learning Offer, culture minister Ed Vaizey highlighted the "valuable" role libraries play and praised the commitment of the “remarkable” number of campaign groups fighting to keep them open. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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Sales were up by an average of 30% during this year’s Books Are My Bag celebration, making 2015 the “most successful” year for the campaign yet. Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
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Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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The growing popularity of alternative publishers such as DuBook, Thukul Cetak and Lejen Press is a welcome change (“an absolute delight”) to Raman Krishnan of Silverfish Books, a company many regarded as the catalyst in the independent bookselling and publishing scene in Malaysia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Malaysia—a multicultural nation of 30 million people made up of Malay, English, Chinese, and Tamil speakers—is a relatively small and divided book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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The Malaysian ebook industry is still in the low single digit in terms of market share and international ebook retailers have yet to show signs of setting up shop here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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With publishers large and small putting on road shows, holding minifairs, and participating in major book events, and with chain bookstores and remainder sellers holding their own shows, there are plenty of opportunities for book lovers and content creators to congregate across Malaysia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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For the Malaysian bookselling and publishing communities, the first quarter of the year leading up to the 6% goods and services tax (GST) implementation on April 1 was tumultuous and disruptive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Icelandic author Bryndis Bjorgvinsdottir's Facebook initiative urging Iceland to accept Syrian refugees has prompted similar campaigns across the globe. The post Icelandic Author Prompts Global Campaigns to Take in Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-09 00:00:00 UTC ]
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The Rights Directors Meeting at the Frankfurt Book Fair will focus on France and the developing markets in Southeast Asia where more than 620 million people live. The post France, Southeast Asia In Spotlight at Frankfurt Rights Directors Meeting appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
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A snapshot of today’s educational ebook market, and where influencers think it is heading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign. The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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#marketing campaign
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Bloomsbury has promised a “high profile and heavy hitting” marketing campaign for the global release of William Boyd’s new novel Sweet Caress next week (27th August). The publisher said marketing plans include a “major” National Rail advertising campaign, third party partnerships, national... Continue reading at The Bookseller
[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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