Cambridge Analytica knew how you'd vote if you wore Wrangler

The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data-fresearch firm used the fashion preferences of Facebook users to help develop the algorithms needed to target them with political messaging.Sharing examples of the anonymized data for the first time, originally collected and used by Cambridge Analytica, Christopher Wylie said people who displayed an interest in Abercrombie & Fitch tended on average to be less cautious and more liberal, and individuals who liked Wrangler were usually more conservative and more keen on "orderliness."In another set of data, Wylie said it showed that individuals seen to be engaged with Vogue magazine and Macy's were on average more liberal and extroverted, which helped Cambridge Analytica focus its micro-targeting of political messaging. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-11-30 00:00:00 UTC ]
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The YA novel about the Donner Party you never knew you wanted

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[ Los Angeles Times | 2021-04-06 14:00:07 UTC ]
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A return to the Okinawa she never knew

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[ The Washington Post | 2021-04-02 12:00:00 UTC ]
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Virtual Library Tour: Newnham College, University of Cambridge

Take a tour of one of the biggest libraries in Cambridge without leaving your home. Head on down to Newnham College with us. Continue reading at Book Riot

[ Book Riot | 2020-11-09 11:30:00 UTC ]
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Children's authors sign open letter protesting outcome of school meals vote

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[ The Bookseller | 2020-10-26 00:51:58 UTC ]
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CUP and Cambridge Assessment to merge

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[ The Bookseller | 2020-10-19 23:46:55 UTC ]
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PRH Launches Book the Vote Initiative

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[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
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PEN America, Penguin Random House Partner on ‘Book the Vote’

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[ Publishing Perspectives | 2020-10-12 23:41:35 UTC ]
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Third of Pearson's shareholders vote against CEO's £7.2m pay package

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[ The Guardian | 2020-09-18 14:02:55 UTC ]
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Borough Press nets Charlotte Philby's Cambridge spy novel

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[ The Bookseller | 2020-09-07 21:14:12 UTC ]
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‘Race and Power’: The UK’s Cambridge University Press Opens Free Access

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[ Publishing Perspectives | 2020-08-27 16:09:01 UTC ]
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Trump’s war on mail-in voting and the postal service

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[ Columbia Journalism Review | 2020-08-14 12:26:12 UTC ]
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[ Publishers Weekly | 2020-07-23 04:00:00 UTC ]
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[ The Bookseller | 2020-07-07 03:31:20 UTC ]
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I Never Really Knew I Was Writing a Trilogy Until It Was Finished

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[ Los Angeles Review of Books | 2020-06-06 12:30:45 UTC ]
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Cambridge Opens an Essay Series, New Writings on the Pandemic

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[ Publishing Perspectives | 2020-05-15 17:05:00 UTC ]
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[ The Bookseller | 2020-04-23 23:04:36 UTC ]
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[ Literrary Hub | 2019-12-13 20:10:34 UTC ]
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[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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[ The Bookseller | 2019-12-05 17:05:07 UTC ]
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