CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
News tagged with: #inventory management #members looked #effective ways #capture sales #stores online

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Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Authorbuddies.com Offers Book Marketing Assistance Abroad

Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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Booksellers Try To Stake Their Claim on 'The Silkworm'

Now that pub date is here, indies have a chance to show that they can compete with Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Marissa Mayer: Marketers Need to Embrace Native Ads

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Market Growth: PW Talks with Gabrielle Langholtz

In "The New Greenmarket Cookbook," Gabrielle Langholtz combines the history of New York City's Greenmarket with profiles of its farmers and recipes from chefs and food writers inspired by its offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Yawn No More: Americans and the Market for Foreign Fiction

As proven by the conversations at BookExpo America, American publishers, editors and readers may finally be coming around to embracing more foreign literature. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
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Global Book Market Snapshots: France and Germany

In France, the popularity of French should fuel more translations and rights sales. In Germany, the book industry edges tentatively into the future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
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Time shares drop on market debut

Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News

[ BBC News | 2014-06-09 00:00:00 UTC ]
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Middle Eastern online bookseller plans to create a banned books section

Ala Alsallal, founder of the website Jamalon, says there will be an entire section on the website devoted to selling banned books. Alsallal hopes to make banning books so pointless that governments stop doing so. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-07 00:00:00 UTC ]
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Canadian market is 'blockbuster dependent'

The Canadian book industry’s increasing reliance on bestselling “blockbuster”... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Indie booksellers join Hachette's battle with Amazon

Shops launch 'I didn't buy it on Amazon' sticker campaign, rallying customers and authors including JK RowlingIndependent booksellers in America are weighing into the dispute between Amazon and Hachette with a series of banners telling potential customers "Thanks, Amazon, the indies will take it... Continue reading at The Guardian

[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Bookseller Henry Layte on discovering McBride

Galley Beggar Press co-founder Henry Layte has said his Norwich bookshop The Book Hive was... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Religious Booksellers Trade Exhibit 2014: Catholic Show Soldiers On

With half as many vendors and buyers as last year, the 23rd annual Religious Booksellers Trade Exhibit was very quiet. But one thing came through loud and clear: Catholic publishers are betting Pope Francis’ popularity will translate into burgeoning book sales,. And speculation on the future of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Can Armenian Literature Reach an International Market?

Arevik Ashkharoyan, owner of the First Armenian Literary Agency, discusses trends in international literature and global interest in Armenian authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
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The Beijing Cookbook Fair: Tasting the $4bn Global Cookbook Market

For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Amazon’s 'Bullying' Dominates Bookseller Sessions

ABA's Oren Teicher speaks out against Amazon’s “bullying assault of a major publisher” at the ABA annual meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA talks bookselling with Teicher and Patterson

In two panels devoted to bookselling on BEA’s first day (Wednesday 28th May) - a keynote on... Continue reading at The Bookseller

[ The Bookseller | 2014-05-29 00:00:00 UTC ]
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BEA 2014: James Patterson Gives $268,000 to 43 Booksellers

The grants are part of a million-dollar giveaway by James Patterson to independent booksellers who promote children’s books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent booksellers #james patterson #promote children