At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
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The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek
[ AdWeek | 2014-10-22 00:00:00 UTC ]
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HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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HarperCollins has promoted Jaime Frost to the role of PR manager, working across the fiction department. Frost, previously PR executive, has been with the publisher for the past two yeas, working on campaigns for authors including Josephine Cox, Robin Hobb, Joe Abercrombie and Mhairi... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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For anyone worried that independent bookstores are struggling, the upbeat mood at the Southern California Independent Booksellers Association show painted a reassuring and hopeful picture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-20 00:00:00 UTC ]
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Jon Rippon is leaving Constable & Robinson (C&R) to set up a back-office support business for publishers. Rippon, C&R's group finance director, is the final board-level manager to leave C&R following its sale to Little, Brown Book Group earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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Albertine, the newly opened New York City bookstore of the French Embassy, launches a six-day festival and two stores mark reopenings: Third Street Books and Know Knew Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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This week marks a number of milestones: 40 years for Town House Books in Aurora, Ill.; 30 for Quail Ridge Books & Music in Asheville, N.C., and 10 for stores in Waynesboro, Pa., and Berkeley, Calif. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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PW will hold a panel discussion October 16 to examine the question of diversity in the publishing industry workforce and the impact it has on the types of books that are published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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During the 41st annual New England Booksellers Association annual meeting, talk of Amazon was in the air, specifically about the possibility of an antitrust case against the e-tailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Booksellers have met with European Commission officials to discuss their concerns that Amazon holds a monopoly in the online book market. The booksellers urged the Commission to make sure that consumers will have a rich and diversified online book offering, said Françoise Dubruille, director of... Continue reading at PC World
[ PC World | 2014-10-02 00:00:00 UTC ]
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Emma Lowe is to join The Bookseller as head of publisher relations. Lowe is currently general... Continue reading at The Bookseller
[ The Bookseller | 2014-09-30 00:00:00 UTC ]
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Self-publishing pros observed that the self-publishing vs. traditional publishing debate may be moot: it's all publishing. But what you want from it depends on you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-29 00:00:00 UTC ]
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This week marks the launch of a new literary festival in New Jersey and two new bookstores (King City Books in Mt. Vernon, Ill., and Vallejo Bookstore in Vallejo, Calif.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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The Bookseller is to launch the first ever prize for Young Adult books in the UK and Ireland.... Continue reading at The Bookseller
[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller
[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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This week highlighted the resurgence of indies with the opening and reopening of four new bookstores and the addition of a new Miami-based Books and Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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