BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites. Tubular Labs already gives publishers monthly rankings that show which videos got the most views on Facebook, YouTube and Twitter, but it is difficult to define whether those views actually influence audiences. Advertisers want to see exactly what value they get from a video or article they sponsor, not just how many views or clicks they tallied."There need to be better ways to measure quality engagement and quality viewership on video," says Ashish Patel, Group Nine's chief insights officer. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
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A collection of Didion's work showcases her evolution as a young writer and exhibits her preoccupation with understanding the world through writing. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-02-01 23:55:55 UTC ]
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It’s Friday, so why not look at some pictures of beautiful (literature-inspired) dresses that cost as much as pretty nice cars! Designer Kim Jones told British Vogue that his first collection for the luxury fashion house Fendi was inspired by the Bloomsbury Group, specifically Virginia Woolf’s... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-29 16:52:04 UTC ]
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'Brian Napack helms the AAP board, saying, 'A vibrant, independent publishing industry plays an essential role in our democracy.' The post AAP Officers: Wiley CEO Brian Napack Is Chair, Hachette CEO Pietsch is Vice-Chair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-27 23:29:51 UTC ]
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Jon Yaged, head of Macmillan Children’s Publishing Group, has been promoted to president of all of Macmillan Publishers' U.S. trade group. Jen Besser has been named to succeed Yaged as head of the children’s division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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Veteran publishers' rep John Mesjak, who entered into a partnership with Abraham Associates founder Stu Abraham almost 10 years ago, has become the head of the Midwestern independent publishers rep group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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Penguin Random House has named David Drake, Scott Shannon, Kara Welsh, and Chris Jackson to new roles with expanded responsibilities, among others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Maud Sepult will be promoted to group rights director at Simon & Schuster UK when Stephanie Purcell moves to Bloomsbury next month. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 01:49:37 UTC ]
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Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-30 05:01:28 UTC ]
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Phillip Lopate's choices for this fine anthology may stretch the parameters of an essay, but he's made distinctive and evocative selections. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-23 21:36:26 UTC ]
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Phillip Lopate's choices for this fine anthology may stretch the parameters of an essay, but he's made distinctive and evocative selections. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-23 21:36:26 UTC ]
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Phillip Lopate's choices for this fine anthology may stretch the parameters of an essay, but he's made distinctive and evocative selections. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-23 21:36:26 UTC ]
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Rachel Maddow and Michael Yarvitz explain what happens when “equal justice” meets politics. Continue reading at The Washington Post
[ The Washington Post | 2020-12-18 13:00:00 UTC ]
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Grove Atlantic has created a six-person executive committee to help CEO Morgan Entrekin run the publisher and increased the entry-level salary to $40,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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The boundary-smashing theater director turns an exuberant flow of reminiscences into a relatively coherent roller-coaster of narrative. Continue reading at The Washington Post
[ The Washington Post | 2020-12-09 12:59:55 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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A survey of library services shows 1.4% of staff have tested positive for Covid-19 since reopening in July, suggesting safety measures have worked, according to Libraries Connected. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 11:43:42 UTC ]
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The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 20:48:23 UTC ]
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Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4. Continue reading at Media Week
[ Media Week | 2020-12-03 09:34:13 UTC ]
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The collective hopes to turn the Oxford home of the famed author into a center celebrating his works. Continue reading at The Huffington Post
[ The Huffington Post | 2020-12-02 20:54:10 UTC ]
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