Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Hearst Magazines salutes healthcare heroes... After securing "unprecedented access" for photographer Benedict Evans and his one-person crew, Marion Clemence Grand, to frontline healthcare workers at New York-Presbyterian Hospital on April 9th and 10th, Hearst Magazines kicked off a major print... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-05 17:51:11 UTC ]
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News Corp announced today the appointment of Almar Latour as the new Chief Executive Officer of Dow Jones and Publisher Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 16:57:28 UTC ]
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Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
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The latest novel by David Ignatius is a chilling spy thriller about the way the Internet can be weaponized. Continue reading at The Washington Post
[ The Washington Post | 2020-05-01 14:06:26 UTC ]
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But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times
[ The New York Times | 2020-04-30 21:29:30 UTC ]
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Kiran Millwood Hargrave answers our questions about her YA reimagining of Dracula, The Deathless Girls (Bellatrix), which has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 16:22:04 UTC ]
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In ‘Superpower Showdown’ (Harper Business, June), Davis and coauthor Lingling Wei examine how U.S.-China relations deteriorated to the point of impasse just as cooperation between the world’s two largest economies has become more urgent than ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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The decision on Oktoberfest in Munich brings into question Frankfurter Buchmesse may proceed. The trade show's organizers hope to have news by mid-June. The post Frankfurter Buchmesse Responds to News of Oktoberfest’s Cancellation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-21 18:37:59 UTC ]
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At the northern tip of South Africa, bounded by Botswana, Zimbabwe and Mozambique, Limpopo Province might seem a world away from the Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-21 17:30:37 UTC ]
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Amazon’s focus on essential items due to the coronavirus crisis has led to significant sales losses for several religion publishers, and many houses are looking to alternate sales channels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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In his new book the former Australian PM accuses the company of helping to run the country through deferential leaders like Tony Abbott News Corp operates like a political party, working closely with rightwing politicians to influence policy and elections and to destroy politicians who won’t... Continue reading at The Guardian
[ The Guardian | 2020-04-16 07:19:49 UTC ]
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Scholastic UK has acquired three books in the Skunk and Badger series by author Amy Timberlake and illustrator Jon Klassen. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 09:03:03 UTC ]
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Court quashed warrant but did not order federal police to destroy material, exposing Annika Smethurst and source to possible prosecutionThe News Corporation journalist Annika Smethurst has won a high court case challenging the legality of the police raid on her home seeking the source of leaked... Continue reading at The Guardian
[ The Guardian | 2020-04-15 00:35:17 UTC ]
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Call it a case of fortuitous timing: as the nation's unemployment rate approaches historic levels and Americans brace for the second major economic downturn in a decade, Meredith Corp. announced this week that it just so happens to have a new personal-finance-focused print and digital magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 17:21:16 UTC ]
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How one school librarian has addressed fake news in his curriculum -- and how it can be replicated. Continue reading at Book Riot
[ Book Riot | 2020-03-15 10:31:27 UTC ]
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‘We never overplayed the arson story,’ Campbell Reid protests. Plus: Virginia Trioli punches backCampbell Reid came armed with facts and figures to defend the Murdoch empire from accusations of climate denialism.News Corp’s corporate affairs executive was part of a Judith Neilson Institute... Continue reading at The Guardian
[ The Guardian | 2020-03-13 02:26:57 UTC ]
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Deep cleaning is being ramped up at the News UK building, home of HarperCollins, after an employee of the Times tested positive for the coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 20:24:36 UTC ]
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