Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Firefly Press has acquired world rights in Major and Mynah, a junior detective story featuring a hard of hearing protagonist, by children’s author Karen Owen. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 14:40:11 UTC ]
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Tevis wrote science fiction greats like “The Man Who Fell to Earth” and the overlooked “Mockingbird.” Also, “The Hustler.” Continue reading at The Washington Post
[ The Washington Post | 2021-02-03 17:15:28 UTC ]
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David Steinberger is stepping down as CEO of Arcadia Publishing and will be succeeded in the role by Brittain Phillips, currently director of business development. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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A school librarian talks about how he teaches students to think critically about fake news on the internet. Continue reading at Book Riot
[ Book Riot | 2021-01-25 11:30:00 UTC ]
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As hospitals struggle to cope, Macmillan’s work on cancer care is more vital than ever. Continue reading at Media Week
[ Media Week | 2021-01-13 15:06:20 UTC ]
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If there’s one thing that Fox News could use, it’s more right-wing opinion programming. Yesterday, Fox announced a scheduling reshuffle that, among other tweaks, will see Martha MacCallum’s news show replaced in the 7pm Eastern hour by a new opinion program with a rotating cast of hosts; Brian... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-01-12 13:23:07 UTC ]
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The Bookseller's 12th annual list of the industry's most influential people reveals a spate of pandemic heroes. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 23:15:34 UTC ]
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Girls Aloud star Sarah Harding will publish her memoir with Ebury Press in spring 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 19:07:37 UTC ]
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Government tactics criticised after the Australian newspaper briefed about a series of Coalition questions meant for the ABC before the broadcaster even received themThe ABC has accused the Morrison government of using News Corp to attack its journalism after the Australian was briefed about a... Continue reading at The Guardian
[ The Guardian | 2020-12-02 02:10:46 UTC ]
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Yesterday, Benjamin Mullin and Keach Hagey, of the Wall Street Journal, broke a huge media-business story: BuzzFeed is buying HuffPost in a stock deal, part of a broader package that will see Verizon Media, HuffPost’s current owner, take a minority stake and make a cash investment in BuzzFeed.... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-20 13:25:55 UTC ]
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News Corp executive chairman says ‘we do not deny climate change’. Plus: ABC rejects Media Watch segmentWhile News Corp’s Australian outlets were waging war against two former prime ministers at home, the New York-based company was holding its first virtual annual general meeting to update its... Continue reading at The Guardian
[ The Guardian | 2020-11-20 00:31:56 UTC ]
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Once they had digital media almost to themselves. Now, in a deal led by the BuzzFeed founder Jonah Peretti, two giants of the web plan to join forces to better compete in an increasingly crowded field. Continue reading at The New York Times
[ The New York Times | 2020-11-19 22:55:35 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian
[ The Guardian | 2020-11-19 18:56:11 UTC ]
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News Corp c.e.o. Robert Thomson has said that it would be a "serious antitrust issue" for the industry if Bertelsmann were to acquire Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 09:05:23 UTC ]
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Robert Thomson, CEO of HarperCollins parent company News Corp, said during the company's annual meeting that a purchase of Simon & Schuster by Penguin Random House "will clearly be a serious antitrust issue." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
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Parliamentary committee investigating after former prime ministers criticise Murdoch media story on ‘fake’ names in petitionFormer prime ministers Kevin Rudd and Malcolm Turnbull have challenged News Corp to co-operate with any investigation stemming from reports of “foreign interference” in a... Continue reading at The Guardian
[ The Guardian | 2020-11-18 08:02:35 UTC ]
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A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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Customer behaviour is shifting towards ethical consumerism while online becomes much more than a “hits business”, Bookshop.org's UK m.d. Nicole Vanderbilt has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 19:59:59 UTC ]
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A sale of the venerable publisher of Stephen King and Hillary Clinton could fetch $1.7 billion and rev up consolidation in book publishing. Continue reading at The New York Times
[ The New York Times | 2020-11-17 08:28:15 UTC ]
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