Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Here are the best bookish things that happened this week, from library chickens to literacy funding and, of course, WonTon the bookstore cat. Continue reading at Book Riot
[ Book Riot | 2021-10-22 10:42:00 UTC ]
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Robert Thomson says media empire’s newspapers have a common ‘philosophy’ and denies they have performed a backflip on climate change in AustraliaGet our free news app;get our morning email briefingThe idea that Rupert Murdoch influences Australian elections is a “myth” and far removed from the... Continue reading at The Guardian
[ The Guardian | 2021-10-22 04:46:20 UTC ]
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It seems the billionaire is not convinced by the Murdoch empire’s new Mission Zero campaign, and neither are its star commentators; Plus: Tomalaris rides offFresh from targeting climate change “propaganda” in the education system, billionaire Gina Rinehart popped up in News Corp Australia’s... Continue reading at The Guardian
[ The Guardian | 2021-10-15 01:46:45 UTC ]
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Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian
[ The Guardian | 2021-10-12 16:30:58 UTC ]
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The latest book by award-winning non-fiction writer Thomas Harding is a searing account of an 1823 uprising that changed the discourse around slavery Continue reading at The Bookseller
[ The Bookseller | 2021-10-07 23:29:15 UTC ]
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Foxtel cannibalisation continues with News Corp adding news service Flash to streaming apps Binge and Kayo. Plus: newshounds or booze hounds?Rupert Murdoch may have turned 90 this year but his news empire continues to grow. A week after announcing a new UK TV channel, TalkTV, and a Sky News... Continue reading at The Guardian
[ The Guardian | 2021-09-24 03:27:25 UTC ]
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The Association of Illustrators (AOI) is hosting “a friendly, honest conversation” about working with disabled illustrators next month. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 20:18:06 UTC ]
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Another conservative loudmouth comes to town. Plus: a Sunrise interview with Meghan Markle’s father falls flatMove over Andrew Bolt, Alan Jones and Peta Credlin – there is a new conservative loudmouth in town.Piers Morgan, the former editor of the UK tabloid News of the World, has returned to... Continue reading at The Guardian
[ The Guardian | 2021-09-17 02:36:53 UTC ]
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British presenter Piers Morgan will join News Corp and Fox News Media and host a TV show that will air in the U.S., Britain and Australia Continue reading at ABC News
[ ABC News | 2021-09-17 00:42:43 UTC ]
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Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday
[ Digiday | 2021-09-13 04:05:00 UTC ]
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Newspapers to cover ‘all views’ and ‘not just the popular ones’, indicating the Murdoch empire may continue its pattern of climate science denialGet our free news app; get our morning email briefingNews Corp Australia has confirmed it will ramp up its company-wide coverage of climate change next... Continue reading at The Guardian
[ The Guardian | 2021-09-10 20:00:05 UTC ]
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Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 10:52:31 UTC ]
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News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
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Hearing to examine temporary ban for breaching Covid misinformation policies with chair hoping to grill Murdoch on ‘standards of journalism and accurate reporting’Get our free news app; get our morning email briefingLachlan Murdoch has been invited to appear before a reconvened Senate inquiry... Continue reading at The Guardian
[ The Guardian | 2021-09-01 17:30:01 UTC ]
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A steadfast member of the radical bookselling community is to retire after 45 years at Liverpool store News From Nowhere. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 05:23:08 UTC ]
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Last week, the Biden administration called on Congress to extend a federal ban on evictions that health officials implemented last year as a response to the pandemic, citing the White House’s view that a recent Supreme Court ruling prohibited it from taking unilateral action. On Friday—with the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-08-03 12:35:32 UTC ]
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His column may have been dropped by a Sydney tabloid – but the broadcaster is still being lauded for his role at Sky News AustraliaIt’s been a week of mixed messages from News Corp Australia.Alan Jones, previously one of the media giant’s most bankable stars, was, according to the Murdoch... Continue reading at The Guardian
[ The Guardian | 2021-07-30 20:00:10 UTC ]
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The Sky News After Dark presenter denies being an anti-vaxxer as his regular sports column continuesAlan Jones has denied being an anti-vaxxer and encouraging the anti-lockdown protesters in an emotional broadcast after his regular column was dumped by the Daily Telegraph.“I now face a headline... Continue reading at The Guardian
[ The Guardian | 2021-07-30 04:08:30 UTC ]
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Nelson Books names an associate publisher and a v-p of marketing, and U.K. Christian publishing leader SPCK Group creates a new group position and restructures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-28 04:00:00 UTC ]
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Last week, Guto Harri, an anchor on GB News, in the United Kingdom, addressed a pressing news story: the racist abuse that Black English players faced following the final of the European soccer championships, which England lost, and the broader debate around the players’ practice of taking a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-20 12:38:46 UTC ]
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