Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Rabbi Danya Ruttenberg talks with PW about the harms we've done, how to change our ways, and why we can't expect forgiveness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-07 08:52:00 UTC ]
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Sometime around 2006, everyone in publishing began to lament the death of the book section. In the face of declining readership, budget cuts, and mergers, newspapers began to realize that book review sections did not bring in enough ad revenue to cover their costs and so cut and culled until... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-26 16:03:34 UTC ]
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Elizabeth Crane's new memoir is an excavation of a 15-year union that proves just how hard it is to talk about marriage, even when it's your own. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-08-18 13:00:19 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek
[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Russia’s media watchdog demands registration be declared invalid as independent newspaper vows legal fightRussia-Ukraine war: see all our coverageNovaya Gazeta, one of Russia’s last remaining independent news outlets, is under threat after the country’s media watchdog demanded that its website... Continue reading at The Guardian
[ The Guardian | 2022-07-29 02:18:10 UTC ]
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Teddy Wayne's novel is a character study of a protagonist stuck in a rut of self-regard. Continue reading at The Washington Post
[ The Washington Post | 2022-07-12 14:30:05 UTC ]
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As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday
[ Digiday | 2022-07-11 04:01:00 UTC ]
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ABC chair says in media lecture she was ‘hissed at’ and accepted only after achieving successGet our free news app; get our morning email briefingNews Corp was a world of open sexism in the 198os where women were regarded as the enemy, ABC chair Ita Buttrose has said in a media lecture.“In 1981,... Continue reading at The Guardian
[ The Guardian | 2022-06-17 11:30:09 UTC ]
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An industry roundtable, held at the Multipli Forti literary festival in New York on June 6, addressed how independent publishers can get works of translated literature to readers in an era marked by media saturation and increased dominance by major companies over the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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‘Nine parties it up,’ accuses the Australian, while ignoring corporate hospitality of News Corp execs. Plus: the Tele’s riveting true crime TikToks“Nine parties it up” was the headline on a hit piece in the Australian about rival media company Nine Entertainment. The broadcasting and publishing... Continue reading at The Guardian
[ The Guardian | 2022-06-03 02:00:54 UTC ]
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Seven’s Mark Riley catches Covid just in time to miss plane to Quad summit. Plus: the West Australian prints Noongar edition for Reconciliation WeekToto Albanese was the undisputed star of the newspaper front pages on Monday morning after her master Anthony Albanese won the election. The... Continue reading at The Guardian
[ The Guardian | 2022-05-27 02:22:51 UTC ]
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Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 12:00:53 UTC ]
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For decades the practice was deemed "dishonest and immoral," writes Brian Hochman. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 12:00:07 UTC ]
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Google has inked agreements with over 300 news publications in Germany, Hungary, France, Austria, the Netherlands and Ireland that would allow it to publish snippets of their stories on Search. The tech giant has announced the development in a blog post, where it has also launched new tool that... Continue reading at Engadget
[ Engadget | 2022-05-11 10:25:45 UTC ]
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Weisberg will step down as CEO of Macmillan Publishers at the end of 2022, with Yaged tapped as the successor to his position as CEO of Macmillan Publishers US. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-03 04:00:00 UTC ]
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Newspaper publisher Lee Enterprises is facing renewed pressure from a hedge fund to speed up its transition to digital publishing and consider adding new digital-savvy leaders to its board Continue reading at ABC News
[ ABC News | 2022-04-14 21:27:45 UTC ]
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The HarperCollins imprint has four straight bestsellers, thanks in large part to the cable news channel's promotional pop. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-13 15:00:58 UTC ]
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News Corp Australasia executive chairman issues all-staff memo, with scrutiny on election coverage likely to increaseGet our free news app; get our morning email briefingFollow our Australia news live blog for the latest updatesRupert Murdoch’s Australian lieutenant has told News Corp... Continue reading at The Guardian
[ The Guardian | 2022-04-13 07:57:04 UTC ]
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