Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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As the union approaches its 50th day on strike, union representatives are aiming to put pressure on the publisher’s parent company to settle the strike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-13 05:00:00 UTC ]
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The much-anticipated account of the troubled prince’s life has broken publisher’s previous record for first-day sales in the UK, US and CanadaPrince Harry’s memoir sold 1,430,000 copies on its first day on sale in the US, Canada and the UK combined, according to the book’s publisher Penguin... Continue reading at The Guardian
[ The Guardian | 2023-01-12 13:44:46 UTC ]
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We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget
[ Engadget | 2023-01-05 19:50:52 UTC ]
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The index is a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. Continue reading at Digiday
[ Digiday | 2022-12-20 05:01:00 UTC ]
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The Murdoch stable has let indiscretions slide in the past but there is less tolerance now. Plus: Nine returns to AAPJust as News Corp Australia was licking its wounds after terminating three big name journalists for allegedly behaving badly, another scandal has broken.The Australian’s... Continue reading at The Guardian
[ The Guardian | 2022-12-16 02:16:26 UTC ]
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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Dore was promoted to editor-in-chief of the Australian despite alleged behaviour and remained in post until WSJ event. Plus: Friendlyjordies’ fire scareFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastNot even a... Continue reading at The Guardian
[ The Guardian | 2022-11-25 03:15:19 UTC ]
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Exclusive: Key Murdoch editor was at Wall Street Journal Tech Live event at Laguna Beach last month along with top News Corp executivesFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastChristopher Dore lost his job... Continue reading at The Guardian
[ The Guardian | 2022-11-18 07:59:05 UTC ]
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Crikey editor told to pipe down after ‘unacceptable’ heckling of ABC winners. Plus: faint praise from the Australian for its departing editor-in-chiefCrikey’s Peter Fray heckled the Gold Walkley winners during their acceptance speech at Thursday night’s gala journalism awards ceremony, but it... Continue reading at The Guardian
[ The Guardian | 2022-11-18 02:09:22 UTC ]
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Former prime minister and media academics criticise reports, but Jeff Kennett says questions are ‘fair play’Get our morning and afternoon news emails, free app or daily news podcastKevin Rudd has accused News Corp Australia’s Herald Sun tabloid of “dog-whistling to conspiracy theorists” over its... Continue reading at The Guardian
[ The Guardian | 2022-11-08 07:13:45 UTC ]
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BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-11-04 10:40:00 UTC ]
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Deal would seal legacy with favoured heirs, but markets question whether companies should merge in the first placeThis week’s 200th anniversary soiree for the Sunday Times gathered some of the biggest names in media at the headquarters of the British Academy of Film and Television Arts in... Continue reading at The Guardian
[ The Guardian | 2022-10-21 14:56:58 UTC ]
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The 2022 Frankfurter Buchmesse is opened with heartfelt pleasure in a return to Frankfurt — and candid alarm about coming challenges. The post Frankfurt’s News Conference: A ‘Necessary Understanding’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-18 22:15:47 UTC ]
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Merger would combine Fox News and TMZ with newspaper and online news operations, almost a decade after they splitThe two parts of Rupert Murdoch’s media empire are discussing a merger nearly a decade after they split.The merger would combine Murdoch’s Fox News and TMZ assets with News Corp’s... Continue reading at The Guardian
[ The Guardian | 2022-10-15 01:01:11 UTC ]
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This week's book censorship news, plus a look at US public libraries declaring themselves upholders of the First Amendment Rights of all. Continue reading at Book Riot
[ Book Riot | 2022-10-14 10:40:00 UTC ]
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Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the... Continue reading at AdWeek
[ AdWeek | 2022-10-12 11:30:00 UTC ]
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‘A Good Man Is Hard to Find’ is one of the best-known short stories by Flannery O’Connor (1925-64), who produced a string of powerful stories during her short life. First published in the collection A Good Man Is Hard to Find in 1955, the story is about an American family […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-09-26 14:00:41 UTC ]
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Banned Books Week has been a busy week for banning books. That, plus a look at some of the regional groups pushing censorship. Continue reading at Book Riot
[ Book Riot | 2022-09-23 10:40:00 UTC ]
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Take action during Banned Books Week with these action items. That, plus this week's roundup of book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-09-16 10:40:00 UTC ]
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Pat Buchanan, Newt Gingrich, Rush Limbaugh and other figures extolled Ronald Reagan but led the Republican Party away from his principles, Nicole Hemmer argues. Continue reading at The Washington Post
[ The Washington Post | 2022-09-16 10:00:14 UTC ]
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