Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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A right-wing book publisher has a solution to Scholastic Book Fairs: their own. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:40:00 UTC ]
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Series sponsored by organisations including coal and gas companies features ‘incorrect’ claims on ‘green gas’ and context missing on carbon capture technology Get our morning and afternoon news emails, free app or daily news podcastIn a double-page spread in News Corp Australia’s metropolitan... Continue reading at The Guardian
[ The Guardian | 2023-09-13 22:00:11 UTC ]
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Seven suburban Chicago public libraries received bomb threats in the last month. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-08-25 10:40:00 UTC ]
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Matildas fans hit paywall as part of News Corp subscription drive. Plus: AFR retracts piece after confusion about Bridget McKenzieFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChannel Seven enjoyed historic... Continue reading at The Guardian
[ The Guardian | 2023-08-18 01:59:54 UTC ]
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Poor result weighed down by lower print and digital advertising at News Corp Australia, a division that includes flagship newspaper The AustralianRupert Murdoch’s News Corporation has recorded a steep 75% drop in full-year profit but sees opportunities ahead as it expands the use of cost-saving... Continue reading at The Guardian
[ The Guardian | 2023-08-11 00:14:07 UTC ]
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Policies in response to book bans are pushing kids out of libraries — plus, this week's censorship and book banning news. Continue reading at Book Riot
[ Book Riot | 2023-08-04 10:40:00 UTC ]
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Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
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Defamation trial hears Mark Willacy criticised ‘Murdoch’s people’ in email to confidential source after Daily Telegraph questioned reports on ex-commandoFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-08-01 05:44:11 UTC ]
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Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB,... Continue reading at AdWeek
[ AdWeek | 2023-07-27 15:00:00 UTC ]
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Tool is said to have been pitched to several US news outlets as an aid for journalists rather than a replacementGoogle is testing an artificial intelligence tool that can write news articles, in the latest evidence that the technology has the potential to transform white-collar professions.The... Continue reading at The Guardian
[ The Guardian | 2023-07-20 12:04:29 UTC ]
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The Australian’s columnist criticises ABC, as political leaders also share thoughts on cuts at public broadcaster. Plus: Shannon Noll’s chicken zingerGet our morning and afternoon news emails, free app or daily news podcastEveryone from the prime minister down had an opinion about the ABC’s... Continue reading at The Guardian
[ The Guardian | 2023-06-23 03:01:45 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The two parties reportedly settled with News Corp saying it had not paid any damages and the articles in dispute would remain onlineFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastBruce Lehrmann has discontinued... Continue reading at The Guardian
[ The Guardian | 2023-05-30 04:40:11 UTC ]
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Murdoch’s Australian media chief calls on ABC to ‘correct the record’ after accusations that excessive coverage encouraged racist social media trollsGet our morning and afternoon news emails, free app or daily news podcastRupert Murdoch’s top executive in Australia has defended News Corp’s... Continue reading at The Guardian
[ The Guardian | 2023-05-23 08:46:23 UTC ]
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Today in good news, the American Booksellers Association announced that membership is at its highest level in 20 years. Per reporting by Hillel Italie at the Associated Press: The ABA added 173 members last year, and now has 2,185 bookstore businesses and 2,599 locations. Three years after the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-22 15:55:36 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-22 08:52:11 UTC ]
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The company’s high-volume approach to digital publishing has led to duplicated stories and alienated some of its journalists. At least one editor has already resigned. Continue reading at The New York Times
[ The New York Times | 2023-05-21 00:15:06 UTC ]
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A Connecticut bill would provide funding for sanctuary libraries across the state. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-05-19 10:40:00 UTC ]
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‘Embarrassed’ Daily Telegraph writer and Fox Sports host tells reporters outside court it is his turn in the spotlight of the ‘rugby league soap opera’Follow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp... Continue reading at The Guardian
[ The Guardian | 2023-05-17 07:00:21 UTC ]
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Now a co-founder of Semafor, formerly of Politico, BuzzFeed and the New York Times, the author expertly pulls readers inBen Smith is a willing passenger on the rollercoaster also known as the internet. He reported for Politico, was founding editor-in-chief at BuzzFeed News and did a stint as a... Continue reading at The Guardian
[ The Guardian | 2023-04-29 06:00:28 UTC ]
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