Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and Pandora. Bud Light stuck to the same formula as the original award-winning campaign, which last ran in 2007 and paid homage to oddball jobs, like “Mr. Edible Underwear Inventor,” with laugh-out-loud copy lines. The new version has fun with gigs spawned by the rise of the digital media. For instance, one spot (above) pays sarcastic tribute to corporate social media managers. “Shakespeare, Tolstoy, Hemmingway–of history’s greatest writers, only you have mastered the brand voice of a Twitter account for almond milk,” states the voiceover, prompting the kicker, done in song: “Sassy, but not too mean.” Another spot highlights Snapchat lens creators. Listen to the other spots at bottom, including “Person Still Using Their Middle School Email,” “Person Who Accidentally Went Viral,” “Video Streaming Login Sharer,” “Online Encyclopedia Editor” and “Person Who Sorts By New.” The original campaign was created by DDB Chicago in 1998. It was first called “American Heroes.” The brew renamed the campaign “Real Men of Genius” in the wake of the terrorist attacks of September 11, because labeling the sarcastic ads “American Heroes” would have been considered tone-deaf. The campaign moved to TV in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
News tagged with: #wieden kennedy #ab inbev #social platforms #twitter today #create content #digital media

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Times Co. Reports Digital Subscriber Increase, but Continued Ad Declines

The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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LBF Sets Digital Conference Lineup

The sixth edition of the conference will take place April 7, just before the opening of the London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-05 00:00:00 UTC ]
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5th Festival Neue Literatur to Bring German Authors to NYC

The fifth annual Festival Neue Literatur begins in NYC on February 28 with a series of readings and discussions with German-language authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-04 00:00:00 UTC ]
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Book the Writer service brings authors to book clubs – for a fee

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[ The Christian Science Monitor | 2014-02-01 00:00:00 UTC ]
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Bolstered by Digital, Meredith Stabilizes

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[ Folio Magazine | 2014-01-31 00:00:00 UTC ]
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Scribd takes on Amazon, brings its subscription ebook service to Kindle Fire tablets

The whole point of owning an Amazon tablet is that you're eventually gonna buy stuff. Want movies? Amazon's got you covered. Music? Time to check out Amazon's MP3 store. And then, of course, there's books: Amazon expects you to buy lots and lots of ... Continue reading at Engadget

[ Engadget | 2014-01-29 00:00:00 UTC ]
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Oprah 2.0: Book Club Marries Magazine, TV and Digital

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[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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Does digital publishing mean the death of the author? | Richard Lea

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[ The Guardian | 2014-01-23 00:00:00 UTC ]
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Mirror, Independent and Standard enjoy festive website traffic boost | Digital ABCs

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[ The Guardian | 2014-01-23 00:00:00 UTC ]
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Trinity Mirror needs to stick with its digital transition plan | Steve Dyson

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[ The Guardian | 2014-01-23 00:00:00 UTC ]
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How HarperCollins's Chief Digital Officer Uses Big Data To Make Publishing More Profitable

As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company

[ Fast Company | 2014-01-23 00:00:00 UTC ]
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A Visit to BiblioTech: The 21st Century All-Digital Library

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[ Publishing Perspectives | 2014-01-22 00:00:00 UTC ]
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[ Betanews | 2014-01-22 00:00:00 UTC ]
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Hodder pulls back on Keenan memoir

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[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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[ The Guardian | 2014-01-20 00:00:00 UTC ]
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[ The Guardian | 2014-01-19 00:00:00 UTC ]
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[ Los Angeles Times | 2014-01-18 00:00:00 UTC ]
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[ PC World | 2014-01-18 00:00:00 UTC ]
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Digital Book World 2014: An Industry Transformed

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[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
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