Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer

Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #millennial parents #digital media


Book Review: ‘Easily Slip Into Another World,’ by Henry Threadgill

Henry Threadgill’s memoir unfolds from his maddening wartime experience to his boundary-pushing musical career. Continue reading at The New York Times

[ The New York Times | 2023-05-19 02:17:52 UTC ]
More news stories like this | News stories tagged with: #book review #easily slip #henry threadgill #memoir unfolds #memoir


Life-Changing Books for Every Reader: PW Talks with Laura Schreiber

The executive editor at Union Square & Co. looks to nurture the work of both debut and seasoned authors. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-16 04:00:00 UTC ]
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Book Review: ‘Easily Slip Into Another World,’ by Henry Threadgill

Henry Threadgill’s memoir unfolds from his maddening wartime experience to his boundary-pushing musical career. Continue reading at The New York Times

[ The New York Times | 2023-05-15 09:00:20 UTC ]
More news stories like this | News stories tagged with: #book review #easily slip #henry threadgill #memoir unfolds #memoir


Kiser Barnes brings Walmart to the metaverse

Barnes was a key member of launching Walmart Land and The Walmart Universe of Play, which attracted 4.9 million visitors. Continue reading at Advertising Age

[ Advertising Age | 2023-05-08 10:00:00 UTC ]
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Amazon sale brings Kindle Scribe models down to new lows

If you've been curious about trying the Kindle Scribe, Amazon's first e-ink tablet, now might be a good time to consider the leap. Every model of the Amazon Kindle Scribe is currently 17 percent off for Prime subscribers — the biggest sale we've seen on them yet. This price drop brings Kindle... Continue reading at Engadget

[ Engadget | 2023-05-04 10:35:41 UTC ]
More news stories like this | News stories tagged with: #good time #basic pen #premium pen #power adapter #kindle


London Book Fair: New Data on UK Readers of Translated Fiction

The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
More news stories like this | News stories tagged with: #uk readers #translated fiction #united kingdom #nielsen


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make


Things (Some) Readers Find Annoying About Books and the Book World

Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot

[ Book Riot | 2023-03-22 10:34:00 UTC ]
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Adobe is bringing generative AI features to Photoshop, After Effects and Premiere Pro

Adobe’s suite of photo and video editing software has long leveraged the assistance of machine intelligence to help its human users do their jobs, having employed the Sensei AI system for more than a decade to power features like Neural Filters in Photoshop or Acrobat's Liquid Mode. On Tuesday,... Continue reading at Engadget

[ Engadget | 2023-03-21 13:00:34 UTC ]
More news stories like this | News stories tagged with: #ground rules #silicon valley #basic idea #tech companies #digital media


I believed readers only wanted trauma stories from writers of colour. Then I became an author | Zoya Patel

For so long, it seemed that readers were only interested in the experiences of people like me if we were traumatised, not triumphant – and I internalised this as an indisputable factGet our weekend culture and lifestyle emailI can’t pinpoint exactly when I started imagining myself in the stories... Continue reading at The Guardian

[ The Guardian | 2023-03-18 19:00:19 UTC ]
More news stories like this | News stories tagged with: #weekend culture #young age #cultural diversity #pop culture #hachette


Publishers are cynically using ‘sensitivity readers’ to protect their bottom lines | Zoe Dubno

As books become intellectual property assets, publishers become asset managers trying to future-proof their toxic investmentsThe news that many of Roald Dahl’s books had been edited by the publisher Puffin to excise “offensive references to gender and race” has unleashed a brouhaha among the... Continue reading at The Guardian

[ The Guardian | 2023-03-09 11:20:19 UTC ]
More news stories like this | News stories tagged with: #sensitivity readers #roald dahl #publisher puffin #literary establishment #future generations #puffin


8 Sad Short Stories to Quickly Bring the Tears

If you want a little shot of sadness, here are some of the best sad short stories to get the emotions flowing in no time! Continue reading at Book Riot

[ Book Riot | 2023-03-08 11:36:00 UTC ]
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Amazon tablet sale brings the Fire HD 8 down to $60

Amazon has kicked off another round of discounts for its Fire tablet lineup, with both standard and Kids models on sale. The highlight of the bunch is a deal that brings the latest Fire HD 8 down to $60. That's $5 more than the all-time low we saw over the holiday season, but still about $25 off... Continue reading at Engadget

[ Engadget | 2023-03-06 15:46:54 UTC ]
More news stories like this | News stories tagged with: #microsd card #prime video #kindle app #full price #all-time lows #two-year warranty #one-year subscription #base model #buying advice #follow @engadgetdeals #kindle


IVP Shifts Operations to Focus on Editorial Strengths

In a move its says will allow it to focus on acquisitions and reaching younger, digital-driven readers, IVP is outsourcing its distribution and product fulfillment services via Longleaf Services. The switch will eliminate 13 positions at IVP by September 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
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Ancient Drama for Modern Readers: Top 5 Greek Plays to Read in Translation

Bestseller lists of recent years have shown that our interest in the tales of the ancient Greeks is still going strong after three millennia, and even experiencing a renaissance. This is a testament, I think, to the timelessness of their content: the deeply human passions and agonies that they... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-24 09:52:27 UTC ]
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Rick Warren Brings a New Book to Zondervan

Megachurch pastor and bestselling author of ‘The Purpose Driven Life’ Rick Warren is writing his first new book in over a decade. The title, ‘Created to Dream: The 6 Phases God Uses to Grow Your Faith,’ is slated for publication on April 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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‘Libraries, You Are My Heroes’: Readers Share Memories of a Favorite Haven

A photo essay celebrating the versatility of public libraries prompted an outpouring of enthusiasm from card-carrying book lovers. Continue reading at The New York Times

[ The New York Times | 2023-02-19 10:00:09 UTC ]
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Rocketship Entertainment's Tom Akel Talks Bringing Webcomics to Print

Distributed globally through Simon & Schuster, the publisher has 24 projects lined up for 2023 to turn more mobile webcomics into print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #rocketship entertainment #simon schuster #mobile webcomics


The Ghostwriter typewriter brings generative AI to the printed page

Running from 1992 through 1995, Ghostwriter, the beloved PBS children’s television show, followed a diverse group of friends as they solved mysteries around their Brooklyn neighborhood with the help of their haunted typewriter, a cursed item possessed by the trapped soul of a murdered runaway... Continue reading at Engadget

[ Engadget | 2023-02-16 17:00:16 UTC ]
More news stories like this | News stories tagged with: #knowledge workers #cloud computing #software engineering #respective fields #digital content