Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check Google's and every other publisher's math.Deep-pocketed brands such as Kellogg are pulling back budgets from major publishers, including Google-owned YouTube and Facebook, that won't let brands bring in third-party viewability companies to verify how many people may have actually seen their ads.Ad viewability has become a chief concern for many marketers as they realize that many of the ads they're buying online never even had a chance to be seen. In December 2014 Google said that 56% of the web's banner ads are never seen. Evidence like that has led companies like GroupM and Unilever to demand that publishers only charge them for ads that had a 100% chance of being seen. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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While 2011 saw fewer announcements of layoffs and buyouts in the newspaper industry than previous years, attrition continued quietly and relentlessly, with the nation’s biggest newspaper publishers trimming their combined work forces by 7.2 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-03 00:00:00 UTC ]
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Publishers have made a flurry of "major" acquisitions and additions to their schedules... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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Bloomsbury's US subsidiary, Bloomsbury Publishing Inc, has completed the purchase of academic... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World
[ PC World | 2012-03-30 00:00:00 UTC ]
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John Locke found fame as the first self-published author to sell one million Kindle ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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The Booksellers Association has criticised the government for failing to tackle business rates... Continue reading at The Bookseller
[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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HarperCollins is to bring out two autumn books from girl band Little Mix, winners of the latest... Continue reading at The Bookseller
[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week
[ Media Week | 2012-03-29 00:00:00 UTC ]
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Hachette Group company Octopus Publishing has acquired children's non-fiction publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller
[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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Bringing to the marketplace has always been a struggle for emerging writers, but the evolution of digital publishing formats is seeing a new wave of authors skipping the print medium entirely. Continue reading at Stuff
[ Stuff | 2012-03-25 00:00:00 UTC ]
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Best known for The Song of Bernadette (1941), which was turned into an Oscar-winning movie, Jewish writer Franz Werfel (1890–1945) was also the author of one of the most popular Book-of-the-Month Club titles ever, The Forty Days of Musa Dagh. First released in 1933, the work is a historical... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]
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Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Like the Austin Independent Business Alliance, begun by Steve Bercu, co-owner of BookPeople, which is celebrating its 10th anniversary this year, many early shop-local initiatives were started to keep Borders out. In Austin, Borders’s attempt to move across the street from Bercu’s store also led... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]
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NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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Evanston, IL—Agate Publishing Inc., the Evanston, Illinois-based independent press, has entered into a partnership with the Chicago Tribune to produce ebooks created from Chicago Tribune-owned content. The ebooks will appear as pa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-21 00:00:00 UTC ]
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Bonnier-owned Autumn Publishing Group is to launch Smellessence, a division which will use new... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Allen Lane will be publishing another title by Neil MacGregor, author of A History of the World... Continue reading at The Bookseller
[ The Bookseller | 2012-03-20 00:00:00 UTC ]
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The new high-res iPad would, like so many things from Apple, seem a mixed bag for publishers. Its richer visuals raise concerns that consumers already frustrated by long download times for digital editions of magazines will have to suffer still more waiting. But some good news: Apple is... Continue reading at AdWeek
[ AdWeek | 2012-03-20 00:00:00 UTC ]
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