“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners. I was called in to moderate a keynote Q&A with theSkimm founders, Danielle Weisberg and Carly Zakin. From my point of view, it was an interesting conversation, and my major takeaway was a simple one: building a strong brand comes down to delivering a product people want. It’s not rocket science, I know. However, in media we sometimes talk about brand equity as if it’s some sort of entitlement for legacy companies who have paid their dues for simply being in business for an arbitrary amount of time. theSkimm is only seven years old and it started as a daily email with quick bits of news to keep its readers informed. From there it grew into a multiplatform media company with millions of readers. It’s also completed three rounds of funding and is hovering around a $100 million valuation. It began with the two founders and is now employs 100 media professionals. But its business achievements aren’t really what’s made it a powerful brand, its content and audience, or better yet, fans, have. theSkimm has an army of “Skimm’bassadors,” who are out there pushing the brand on its behalf because they have internalized the company’s mission and relate to its voice and purpose. That’s... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
News tagged with: #test kitchen #declining steadily

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International Publishers Call on Frankfurt to Cut Ties with Israel

Publishers for Palestine, a coalition of more than 500 publishers in 50 countries, issued an open letter demanding that organizers of the Frankfurt Book Fair, slated for October 16-20, "refuse collaboration with complicit Israel book publishers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
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Calling all comrades! Your favorite leftie publishing house needs a kickstart.

Attention, bookworms and fellow travelers! Verso, the beloved left wing publishing house and hub for radical thought, is in big financial trouble. The company’s UK distributor, Marston Book Publishing, filed for bankruptcy this July—and left behind some unsettled debts. Verso explained how those... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-25 18:14:54 UTC ]
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500 international publishers demand Frankfurt Book Fair cut ties with Israel.

Publishers for Palestine, a global solidarity collective of more than 500 publishers in 50 countries, has issued an open letter to the Frankfurt Book Fair (the world’s largest trade fair for books, which this year takes place from October 16 – 20 and is expected to bring in over 200,000... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-25 16:37:53 UTC ]
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How Hearst Magazines is maintaining signal strength amid the shift from deterministic to probabilistic modeling

The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday

[ Digiday | 2024-09-25 04:01:00 UTC ]
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Vice Debuts a Subscription Product and Relaunches Its Print Magazine

The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media... Continue reading at AdWeek

[ AdWeek | 2024-09-24 13:00:00 UTC ]
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Academic Publishing: Springer Nature and Code Ocean Extend a Partnership

Through this new partnership, authors submitting manuscripts to Springer Nature can share code and data through Code Ocean. The post Academic Publishing: Springer Nature and Code Ocean Extend a Partnership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-23 18:31:45 UTC ]
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Over 30 Years, 40% of Publishing Jobs Disappeared. What Happened?

Government data indicates that, in 1997, there were 91,100 traditional publishing jobs in the United States. As of last year, there were 54,822. Have those jobs moved to new parts of the industry—or vanished altogether? Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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IPA Announces Its 2024 Publishing Innovation Award Shortlist

The International Publishers Association will name the winner of its second Innovation in Publishing Award at its 34th congress. The post IPA Announces Its 2024 Publishing Innovation Award Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-19 19:47:02 UTC ]
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Publishing Sales Saw Solid Six-Month Gains, Per AAP

According to AAP's StatShot program, industry sales were up 5.6% in the first half of 2024. Sales of adult titles rose 6.7%, but sales in the children's and young adult segment fell 2.7%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-19 04:00:00 UTC ]
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Smaller, shorter books aren’t the only way to make publishing more climate friendly.

The BBC published a story the other day on the push towards shorter and slimmer books, as a potential way for publishers to save money and reduce their climate impact. According to a 2021 study, a single paperback book accounts for around 1 kilogram of carbon dioxide equivalent, which is “a... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-18 17:11:07 UTC ]
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Posthumous Gerald Durrell autobiography to be published

Myself and Other Animals draws on an unfinished memoir and a book from a trip to Australia in 1969, and will coincide with what would have been the author’s 100th birthdayA final posthumous work of autobiography by Gerald Durrell is set to come out at the end of the year, publisher Penguin... Continue reading at The Guardian

[ The Guardian | 2024-09-18 14:36:23 UTC ]
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Academic Publishers Hit with Antitrust Suit over Peer Review

The suit accuses six major publishers of establishing a cartel through its international trade association, STM, and using the peer review process to "unlawfully divert billions of taxpayer dollars every year from science to the Publisher Defendants.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-18 04:00:00 UTC ]
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PublisHer Plans Its First North American Event

The PublisHer international network for women in the book business announces a first North American meeting for late this month. The post PublisHer Plans Its First North American Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-17 22:05:13 UTC ]
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Between the Lines: What Is Missing in the Diversity in Publishing Discourse

On Saturdays in late ’90s, my father, a taxi driver, would pool his tips for the week and take me, a child too precocious for his own good, to a local bookstore in search of my next read. Together, we silently wandered the store, picking up paperbacks and inspecting their pages. On shelves that... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-17 08:55:21 UTC ]
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Kar-Ben's New Publisher Is on a Mission

Fran Greenman-Schmitz joins the the storied 50-year-old Jewish house with a singular focus: to see more proudly Jewish books in the marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-17 04:00:00 UTC ]
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Italy’s Publishers Demand a Culture Voucher Relaunch

The Italian publishers association and six sister agencies call for an overhaul of Italy's sharply changed '18App' culture voucher. The post Italy’s Publishers Demand a Culture Voucher Relaunch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-16 16:34:47 UTC ]
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50 Facts About The Power Broker to Celebrate Its 50th Anniversary

Today is the 50th anniversary of the release of Robert Caro’s The Power Broker: Robert Moses and the Fall of New York (Fact #1). The book remains incredibly popular—it’s currently in its 74th printing and has has never been out of print in hardcover or paperback (#2), despite Caro initially... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-16 16:00:08 UTC ]
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International Audiobook Publishers See More Growth Ahead

The inaugural International Summit of Audio Publishers held September 10 in New York City drew 137 participants who discussed current market conditions, the impact of AI, and what is coming next for the booming industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-13 04:00:00 UTC ]
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‘The Power Broker’ Is Finally Getting a Digital Edition. What Took So Long?

Robert Caro’s mammoth study of the urban planner Robert Moses is coming out as an e-book this month, on the 50th anniversary of the biography’s publication. Continue reading at The New York Times

[ The New York Times | 2024-09-12 12:39:45 UTC ]
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Algonquin Publisher Betsy Gleick, Other Staff Laid Off in HBG's Workman Reorg

The layoffs of Gleick, associate publisher Michael McKenzie, and "other staff" constitute what Little, Brown president and publisher Sally Kim called "the final part of the Workman reorganization." The Algonquin imprint was moved into Little, Brown in July. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-12 04:00:00 UTC ]
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