Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
News tagged with: #incremental revenue

Other Publishing stories related to: 'Books as Brands'

Watkins buys Cygnus Book Club

Watkins Media has purchased Cygnus Book Club, adding it to the company’s portfolio which includes publishing imprints. Watkins, which bought Watkins, Nourish, Angry Robot from Osprey last year and which will soon launch an imprint called Repeater books, also owns the Watkins Bookshop in Cecil... Continue reading at The Bookseller

[ The Bookseller | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watkins media #angry robot #cecil court #digital platforms

New Twilight book swaps characters' genders

Twilight author Stephenie Meyer has today released a new book where the genders of the two main characters Edward Cullen and Bella Swan are reversed, Life and Death (Little, Brown). Continue reading at The Bookseller

[ The Bookseller | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #today released

Brazil’s Book Rights Market Has Cooled, But Opportunities Persist

At the Rio Book Fair, agent Liana Suppressa finds the Brazilian rights market has cooled, but there are still opportunities to sell YA, children's books and bestsellers. The post Brazil’s Book Rights Market Has Cooled, But Opportunities Persist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post brazil

Don’t Judge a Book By Its Cover, Judge it By Its Blurbs

The book blurb is one of the longest-running conventions in publishing and is largely a favor passed among writers and friends. But do they sell books? The post Don’t Judge a Book By Its Cover, Judge it By Its Blurbs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book blurb #post don #sell books

Microsoft's insane Surface Book price means it will be left on the shelf

At today's event in New York, Microsoft put on an impressive show. We were -- ironically -- expecting some surprises, and the announcement of the Surface Book meant we weren't disappointed; this is, after all, "the ultimate laptop". The looks are striking. The specs are impressive. The price tag... Continue reading at Betanews

[ Betanews | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revealed today #price tag #starting price #ultimate laptop

Unravelling the Turkish Book Market for Foreigners

The Turkish book market offers great opportunities for foreign publishers. Özkan Özdem shares need-to-know information for working with Turkish publishers. The post Unravelling the Turkish Book Market for Foreigners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign publishers #turkish publishers

Ziccardi Joins Post Hill Books as Publisher

After two years as publisher at Humanix Books, Anthony Ziccardi is taking over as publisher of Post Hill Press and its pop culture imprint Permuted Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #humanix books

Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #sponsored content #long time #magazine publishers

Heyday Books Founder to Retire

Malcolm Margolin, founder of Berkeley-based Heyday Books, will step down on December 31 after 41 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #malcolm margolin

Iran threatens Frankfurt book fair boycott over Rushdie speech

Minister says The Satanic Verses author’s scheduled address next week ‘crosses one of our red lines’Iran is threatening to boycott the forthcoming Frankfurt book fair because organisers have invited Salman Rushdie to deliver the keynote address at the opening press conference. In February 1989,... Continue reading at The Guardian

[ The Guardian | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #red lines #keynote address #supreme leader #satanic verses

Perseus Taps FedEx for Rapid Book Replishment

Beginning October 19, Perseus anticipates that outlets will receive shipments within an average of two days once books are sent from Perseus’s Jackson, Tenn. distribution center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution center

Buy Books for Syria campaign a 'great success'

Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books #great success

What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek

[ AdWeek | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prominent placement #video capabilities

Logan wins Polari First Book Prize

Glasgow-based author Kirsty Logan has won the Polari First Book Prize 2015 for her short story collection, The Rental Heart and Other Fairytales (Salt Publishing). Now in its fifth year, the Polari First Book Prize celebrates the best debut books exploring the LGBT experience, whether through... Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #rental heart #lgbt experience

Emap brand to be scrapped as all its titles move digital-only

Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian

[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail week #nursing times #digital publishing

Did Ben Bernanke really want to put bankers in jail? His book says no.

In an interview published in connection with Monday's release of his memoirs, former Federal Reserve Chairman Ben Bernanke casts his vote--retrospectively--for the prosecution of bankers and executives responsible for the recent financial meltdown. Although this wasn't within the Fed's... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-05 00:00:00 UTC ]
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Indonesia’s Road to the Frankfurt Book Fair

John McGlynn of the Lontar Foundation discusses the decade-long journey Indonesia took to becoming the 2015 Guest of Honor at the Frankfurt Book Fair. The post Indonesia’s Road to the Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post indonesia

Candy Crush books to be published by Sphere

Little, Brown’s Sphere division will this autumn release two books based on the popular mobile game Candy Crush. Continue reading at The Bookseller

[ The Bookseller | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #autumn release #books based

Let's talk about books

Books, books, books. The whole world is talking about books. Twitter, Facebook and even Instagram and Pinterest – my entire life is filled with people talking about books, the joy of reading and showcasing pictures of their latest purchases or publications. I socialise with publishing people and... Continue reading at The Bookseller

[ The Bookseller | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love books #people talking #entire life #publishing people #tote bag