Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever publishing "hackathon."The aim will be to inspire programmers, designers and entrepreneurs to develop an app, widget or website that solves the riddle of how to expose potential book buyers to titles they didn't know they wanted. The issue has become a critical one for publishers as they face the decline of brick-and-mortar bookstores, whose displays have long been the single most important way to discover a book. Continue reading at 'Crains New York'

[ Crains New York | 2013-04-14 00:00:00 UTC ]
News tagged with: #book marketing #embrace technology #industry executives #tech community #independent publisher #announce monday #joined forces #brick-and-mortar bookstores

Other news stories related to: "Book marketing’s next chapter"


Book Ruling Cuts Options for Google

Google may seek help from Congress as it tries to salvage a book publishing settlement that was rejected by a federal judge. Continue reading at The New York Times

[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Mainstream, J R Books and Pan to rush Elizabeth Taylor titles

Written By: Katie Allen and Charlotte Williams Publication Date: Wed, 23/03/2011 - 15:48 Mainstream, J R Books, Pan and Faber are to rush publication of titles on Elizabeth Taylor, after the Oscar-winning film star died today [23rd March]. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Tablet Market Expands With New Competitors

RIM and Samsung have announced release dates for their versions of the tablet computer, with the RIM Blackberry Playbook on sale on April 19th and the new Wi-Fi version of the Samsung Galaxy tablet line launching June 8th. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wi-fi version #tablet computer


Judge throws out revised Google Book Settlement

Written By: Philip Jones Publication Date: Tue, 22/03/2011 - 19:52 A New York judge has ruled that the revised Google Book Settlement is not "fair, adequate, and reasonable" and has denied final approval. Judge Denny Chin has instead told the parties to redraft the settlement as an "opt-in"... Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Printed book sales slump to new 2011 low

Written By: Philip Stone Publication Date: Tue, 22/03/2011 - 15:36 Spending on printed books in the UK slumped for a third consecutive week to a new 2011 low, with this week's number one the lowest-selling top title for more than seven years. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Japanese book trade facing worst crisis since WWII

Written By: Graeme Neill Publication Date: Tue, 22/03/2011 - 16:31 The Japanese earthquake and tsunami has caused the worst disruption to the Japanese book industry since the Second World War, the president of the Japanese Publishers Association has said. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #world war #japanese earthquake


Media Decoder: Noted Self-Publisher May Be Close to a Book Deal

Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times

[ The New York Times | 2011-03-21 00:00:00 UTC ]
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B&N Is #1 in Trade Books

Barnes & Noble, through its combination of physical bookstores and bn.com, remained the largest outlet for the sale of trade books in 2010. That was one of the first findings from Bowker’s annual rollup of its monthly book consumer tracking program, PubTrack Consumer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-21 00:00:00 UTC ]
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Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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Big French publishing houses to return to Paris Book Fair

Written By: Barbara Casassus Publication Date: Wed, 16/03/2011 - 09:03 The new-look Paris Book Fair will open on Friday [18th March] for four days as five of the leading French publishers ponder the raids by the European Commission competition officials a fortnight ago. Hachette Livre, Bayard... Continue reading at The Bookseller

[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Mulholland Books acquires debut by "Saw" writers

Written By: Charlotte Williams Publication Date: Wed, 16/03/2011 - 09:04 Hodder thriller imprint Mulholland Books has acquired a fiction debut by "Saw" writers Patrick Melton and Marcus Dunstan, and author, screenwriter and illustrator Stephen Romano. Editor Ruth Tross bought British... Continue reading at The Bookseller

[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Knitting book proves favourite Royal Wedding yarn

Written By: Philip Stone Publication Date: Wed, 16/03/2011 - 14:50 Fiona Goble's 64-page Knit Your Own Royal Wedding (Ivy Press), which comes with a backdrop of Westminster Abbey "so that you can display your creations in authentic surroundings", is the current sales leader in the incredibly... Continue reading at The Bookseller

[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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As Library E-Books Live Long, Publisher Sets Expiration Date

While librarians are pushing for access to more ebooks to satisfy demand, publishers are reconsidering how much that access should be worth. Continue reading at The New York Times

[ The New York Times | 2011-03-15 00:00:00 UTC ]
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Children's Books Publishing in Asia

In most parts of Asia, wizardry and fantastical plots have lost much of their magic after dominating the bestseller list for so long. The subsequent vampire and werewolf fever is, by comparison, not as rabidly welcomed in certain territories. As for that wimpy kid, well, his popularity suffers... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-14 00:00:00 UTC ]
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IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Sales of World Book Night titles 'double'

Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #philip pullman #david nicholls #included works #million books #5th march #inaugural year #book giveaways


Grace Dent to Leave Twitter for Faber/Guardian Books

Publication Date: Wed, 09/03/2011 - 14:40 Faber and Guardian Books have acquired a title by columnist and author Grace Dent about social networking phenomenon Twitter. Guardian Books publisher Lisa Darnell and Faber publishing director for non-fiction Julian Loose jointly acquired world rights... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Summit Business Hires to Expand Advanced Markets AdvisorFX

Summit Business Media announced today the expansion of staff for the Advanced Markets AdvisorFX, an online source for practice-building and client-management tools serving financial advisors and insurance professionals. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Book Club Associates sold to Webb Group

Written By: Lisa Campbell Publication Date: Tue, 08/03/2011 - 16:00 Online bookseller Book Club Associates (BCA) has been sold to a retail home entertainment supplier. The Webb Group, which supplies retail home entertainment products including games, DVDs, music and gifts, announced the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Sainsbury's launches own-brand kids' books

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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