Bloomsbury mounts big campaign for Such a Fun Age paperback

Bloomsbury is to embark on "one of its biggest campaigns" ahead of the paperback release of Such a Fun Age by Kiley Reid.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-12-18 11:17:53 UTC ]
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Hachette UK’s Tim Healy Hutchinson Sees Big Potential In Asia

Asia is an important growth market for Britain’s second largest publisher, Hachette UK. Sales in the region have grown faster than European markets, says Hachette UK's Group CEO. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #group ceo #european markets #largest publisher #hachette uk


Can a Public Awareness Campaign Curb Ebook Piracy?

The Read Legally public awareness campaign was launched to discourage Russians from downloading pirated ebooks, equating it with stealing from authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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No Surprise: Student-Age Digital Natives Still Like Libraries, Print

A new Pew report takes a look at how 16-29 year olds view print books and libraries versus ebooks and digital offerings. Print is still the favorite among younger Americans. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital offerings


Why Big Publishers Think Genre Fiction Like Sci-Fi Is the Future of E-Books

The future of book publishing is increasingly digital -- and increasingly tilted towards genre fiction.     Continue reading at Wired

[ Wired | 2013-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishing #genre fiction #big publishers


Ether for Authors: Why Are the Big Six So Silent?

Porter Anderson takes in the week's online debates on the belief that big publishers' power is diminished, ebook royalties, Amazon Worlds, pay for writers and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook royalties #big publishers


Why Did the Word “Paperback” Precede “Hardback” by 100 Years?

Why did the word 'paperback' appear one hundred years earlier than 'hardback,' when hardbacks had been around much longer? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-18 00:00:00 UTC ]
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James Agee's legacy changes with discovery of new text

The literary community has long believed that Agee's work 'Let Us Now Praise Famous Men' was rejected by Fortune magazine for its cryptic narrative, but a newly discovered typescript indicates that may not be the case. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fortune magazine #long believed #literary community


How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Penguin and WHS partner on charity summer reading campaign

Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #raise money


Free The Press Campaign Trying To Raise $660 Million To Buy Tribune Co.

The folks at The Other 98% really, really don't want to see the Koch brothers to buy the Tribune Company. The non-profit organization has launched a fundraising campaign on Indiegogo to make a bid for the publishing company, which owns the Chic ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #non-profit organization #tribune company #koch brothers


WHS campaign for Theakstons crime award kicks off

W H Smith's promotion of the 2013 Theakstons Old Peculier Crime Novel of the Year award... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #peculier crime


'Nine-month' campaign for L,B Beatles book

A range of exclusive Beatles content is being used in a "nine-month pre-publication... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Big Data and MOOCs Herald Change for Academic Publishers

This year's US Innovations Seminar of the International Association of STM Publishers focused on the impact of data mining, MOOCs and new author/researcher tools. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #data mining #academic publishers #big data


Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big titles #innovative ways


Free ebook war engulfs China’s big two

A price war earlier this month between two of China’s biggest online booksellers has... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Bloomsbury to headline illustrators for IBW

Bloomsbury Children’s is launching an “Illustrators in Residence” programme for... Continue reading at The Bookseller

[ The Bookseller | 2013-04-19 00:00:00 UTC ]
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Bloomsbury's Swainson buys 'Turkish Franz Kafka'

Bloomsbury has signed rights to two novels from an author described as the 'Turkish Franz... Continue reading at The Bookseller

[ The Bookseller | 2013-04-19 00:00:00 UTC ]
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Authors campaign to save Venice's bookshops

British novelist Michelle Lovric and Strega Prize-winner Tiziano Scarpa are among a large group... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #large group #save venice #authors campaign


M&C Saatchi designs bookshop campaign

A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marian keyes