Bloomsbury cooks up Holland & Barrett partnership for Fearnley-Whittingstall campaign

Bloomsbury is partnering with Holland & Barrett as part of the marketing campaign for Hugh Fearnley-Whittingstall's Eat Better Forever: 7 Ways to Transform Your Diet. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-12-21 10:37:27 UTC ]
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Writers unite in campaign against 'thuggish' Amazon

Nearly 900 authors across world back criticism of online retailer's business tactics in ebooks dispute with US publisher HachetteThey include some of the biggest literary names on the planet, among them Stephen King, Donna Tartt, Paul Auster, James Patterson and John Grisham; a Pulitzer prize... Continue reading at The Guardian

[ The Guardian | 2014-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #siri hustvedt #joshua ferris #jennifer egan #john grisham #james patterson #paul auster #donna tartt #stephen king

Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #drive sales #e-commerce site #mobile device #real simple #architectural digest

Fantagraphics to Publish Van Cook and Romberger’s New Book

In November Fantagraphics will publish 'The Late Child and Other Animals,' a new work from Marguerite Van Cook and James Romberger, the team that produced '7 Miles A Second,' the acclaimed graphic memoir of David Wojnarowicz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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Kickstarter Diary Chapter 3: How to Use the Site to Run Your Campaign

Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Chefs Cook at Home: Fall Cookbooks 2014

Here’s a twist on the familiar genre of the chef cookbook: rather than recreating restaurant dishes, chefs are sharing their secrets for cooking at home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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Cooking for Literacy—and Health

This summer, Parkway Central Library in Philadelphia has debuted a state-of-the-art Culinary Literacy Center, designed to combat low literacy rates while helping residents become confident cooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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Publishers jailed overnight in campaign for prisoners' right to read

Six publishers have volunteered for a night in the cells, fundraising for campaign against limits on prisoners' entitlement to booksThere's more than one sort of porridge, as any lag would tell you. Profile Books publisher Andrew Franklin opted for the lumpier kind when he volunteered to spend... Continue reading at The Guardian

[ The Guardian | 2014-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #london offices #howard league #raise money #publishing world

Diary of a Kickstarter Campaign Part 1: What Am I Getting Myself Into?

Thinking of Kickstarting a book? Follow along with this weekly diary of what works, what doesn't, and how to figure costs and navigate the Kickstarter process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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What’s Cooking at... Malaprop’s

At Malaprop's in Asheville, N.C., local chefs often pop in to sign stock, cookbook events are common, and regionally-themed cookbooks like '"Tupelo Honey Cafe" strike a chord with customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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#FreeTheNipple campaign leads to breastfeeding nipple-shot ban reversal by Facebook

Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews

[ Betanews | 2014-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #community standards #privacy policies

4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital platforms #youtube videos #music downloads

Bloomsbury combines marketing/PR

Bloomsbury is combining its marketing and publicity departments, led by two newly created roles... Continue reading at The Bookseller

[ The Bookseller | 2014-06-10 00:00:00 UTC ]
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Major UK campaign for Hillary Clinton memoir

A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Tablet partnership for Nook and Samsung

Barnes & Noble’s Nook has partnered with Samsung to build co-branded tablets. The... Continue reading at The Bookseller

[ The Bookseller | 2014-06-05 00:00:00 UTC ]
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J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing effort #world cup #illustrated children

Bloomsbury takes global sales in-house

Bloomsbury is taking its international sales in-house for the first time, after 15 years of... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Combat Gent Calls Out 'Dad Jean' Offenders via Social Campaign

Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
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BEA 2014: Lidia Bastianich on Commonsense Cooking, Food Memories, and Eating Well

In an interview with food critic Adam Platt, Lidia Bastianich discussed her favorite meals and offered encouragement to novice cooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #novice cooks