Bloomsbury cooks up Holland & Barrett partnership for Fearnley-Whittingstall campaign

Bloomsbury is partnering with Holland & Barrett as part of the marketing campaign for Hugh Fearnley-Whittingstall's Eat Better Forever: 7 Ways to Transform Your Diet. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-12-21 10:37:27 UTC ]
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Buy Books for Syria campaign a 'great success'

Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #great success #buy books


Mina Holland moves to W&N for next book

Weidenfeld & Nicolson has acquired a new book from Mina Holland, writer and editor of Guardian Cook. Amanda Harris, deputy publisher of non-fiction at Orion Publishing Group, bought UK & Commonwealth rights from Jon Elek at United Agents for Mina Holland’s Mama: The Food that Makes... Continue reading at The Bookseller

[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #united agents #jon elek #deputy publisher #amanda harris #weidenfeld nicolson


Children’s Books Ireland launches reading campaign

Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller

[ The Bookseller | 2015-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #national gallery #31st october #irish author


New Clinton biography from Bloomsbury

Bloomsbury is publishing a new biography of Hillary Clinton in the lead-up to the 2016 US presidential election. Hillary: A Biography of Hillary Rodham Clinton (January 2016, £12.99) has been written by former financial journalist Karen Blumenthal right, also the author of Bloomsbury’s 2012... Continue reading at The Bookseller

[ The Bookseller | 2015-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #steve jobs #presidential election #hillary clinton


Canadian Publishing 2015: New Canadian M.F.A. Enhanced by Pace Partnership

The University of King’s College in Halifax, Nova Scotia, has a fledgling creative writing M.F.A., launched in summer 2013, that focuses exclusively on nonfiction and is the only program of its kind in Canada Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Icelandic Author Prompts Global Campaigns to Take in Syrian Refugees

Icelandic author Bryndis Bjorgvinsdottir's Facebook initiative urging Iceland to accept Syrian refugees has prompted similar campaigns across the globe. The post Icelandic Author Prompts Global Campaigns to Take in Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #syrian refugees


Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday

[ Digiday | 2015-09-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #north carolina #legacy media


Interactive campaign for launch of Ice Twins paperback

HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book... Continue reading at The Bookseller

[ The Bookseller | 2015-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #31st august #psychological thriller #paperback release #west london


The Story Behind (and Tips From) the Most Successful Crowdfunding Campaign in the History of Journalism

A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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Extensive marketing campaign planned for new Ness novel

Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign.   The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign #waterstones website #patrick ness


Campaigners welcome literacy drive but condemn government hypocrisy

Library groups have welcomed education secretary Nicky Morgan’s drive for all children to have a library card, although campaigners say the news rings hollow at a time when many public libraries are closing. Desmond Clarke, a veteran library campaigner who has spoken out against library cuts in... Continue reading at The Bookseller

[ The Bookseller | 2015-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #good news #library cuts #desmond clarke #public libraries #library card


'Heavy hitting' campaign for new Boyd novel

Bloomsbury has promised a “high profile and heavy hitting” marketing campaign for the global release of William Boyd’s new novel Sweet Caress next week (27th August). The publisher said marketing plans include a “major” National Rail advertising campaign, third party partnerships, national... Continue reading at The Bookseller

[ The Bookseller | 2015-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sweet caress #global release #high profile #william boyd


Boots and Amazon strike partnership

Amazon and Boots have struck up a partnership for the cosmetics chain to sell one of the e-commerce giant's e-reading devices and its Fire tablets. Customers are being offered a £5 Amazon gift card as an incentive to buy a Kindle Paperwhite device or Fire tablet from Boots, as part of an Amazon... Continue reading at The Bookseller

[ The Bookseller | 2015-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital reading #fire tablet #fire tablets #e-reading devices #e-commerce giant #encourage customers


Stroud launches ‘Freedom to Think’ campaign

Author Jonathan Stroud is calling for parents and carers to give children time to use their imaginations through his new ‘Freedom to Think’ campaign. Stroud wants parents and carers to make sure children have at least one period each week for ‘unstructured thinking time’ where they can choose... Continue reading at The Bookseller

[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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Melville House in Rough Trade partnership

Independent publisher Melville House has formed a UK retail partnership with British music company Rough Trade.   The collaboration will see Rough Trade stores in London and Nottingham featuring dedicated Melville House displays. These will include both new and backlist titles, with prominent... Continue reading at The Bookseller

[ The Bookseller | 2015-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #interview series #backlist titles #melville house


Deluxe Harry Potter from Bloomsbury

Bloomsbury will this November publish a deluxe edition of the illustrated Harry Potter, with artwork by Jim Kay, priced at £150.  Harry Potter and the Philosopher’s Stone – Deluxe Illustrated Edition will be published alongside the £30 version, also illustrated by Kay.   Continue reading at The Bookseller

[ The Bookseller | 2015-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harry potter #november publish #jim kay


Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hachette australia #advertising purposes #australian publisher #harper lee #dragon tattoo #lisbeth salander #david lagercrantz


Bloomsbury buys ‘Pug’ young fiction series

Bloomsbury Children’s Books has acquired a three-book young fiction series about a pug dog from debut author Laura James. Ellen Holgate, editorial director at Bloomsbury Children’s Books, acquired world rights from Gill McLay at the Bath Literary Agency. The first book, Captain Pug, is about... Continue reading at The Bookseller

[ The Bookseller | 2015-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ellen holgate #bloomsbury children


Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features... Continue reading at The Bookseller

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harper lee #publicity campaign


Peruvian Cooking Heats Up Fall Cookbooks

This fall, cookbook publishers are capitalizing on the new "it" cuisine’s rising popularity with titles from Peruvian chefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rising popularity #cookbook publishers #fall cookbooks