Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition?   A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
News tagged with: #attractive proposition

Other Publishing stories related to: 'Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners'


Bloomberg Media's CRO thinks it's a great time to be a publisher

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On... Continue reading at Advertising Age

[ Advertising Age | 2019-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #google play #rss feed #content producers


‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell advertisers #give advertisers


Publishing Underwent Massive Disruption but Remains Grounded With Quality Content and Emerging Tech

No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the... Continue reading at AdWeek

[ AdWeek | 2018-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quality content #print publications


Tribune Publishing deal to sell itself to McClatchy is off

Tribune Publishing Co. has terminated negotiations to sell itself to fellow newspaper company McClatchy Co., a person familiar with the matter said Thursday. The decision, reached by the Tribune Publishing board Thursday, followed several months of negotiations with McClatchy. The source said... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #person familiar


Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #branded content #increase revenues


Prometheus Sells Fiction Imprints to Start Publishing

After entering the fiction market in 2005 with the launch of its Pyr science fiction imprint, Prometheus has sold that imprint and another one to return to its original focus: nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #start publishing #fiction market


Digiday Research: Publishers rely on Facebook for paid content distribution

A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #digiday found #publishers rely #publishers pay #distribute content


Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers sell #ad inventory #facebook watch #post facebook #content restrictions


Education Publishers Push Digital Content as the New School Year Begins

A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study commissioned #digital textbooks


Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration

Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek

[ AdWeek | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate lewis #hearst magazines #improving collaboration #vice president


Kate Lewis named chief content officer of Hearst Magazines

Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age

[ Advertising Age | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #troy young #effective immediately #magazine brands #consumer marketing


Watch Hearst Mags Chief Content Officer Joanna Coles exit by treadmill

The rumor that Hearst Magazines' Chief Content Officer Joanna Coles would be leaving the company broke on Friday (see this New York Post story), and it wasn't exactly a surprise (given that she was just passed over for the company's presidency). What is a surprise is how she chose to make it... Continue reading at Advertising Age

[ Advertising Age | 2018-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company broke #hearst magazines


Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app


Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #third-party measurement


Spotify Taps CNE President Dawn Ostroff as Chief Content Officer | People on the Move

[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim mahedy #economist covering #tech reporter #covering automation #tech ethics #silicon valley #lou ferrara #michael cahill #growth strategy


Spotify Taps Condé Nast’s Dawn Ostroff as Chief Content Officer | People on the Move

[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim mahedy #economist covering #tech reporter #covering automation #tech ethics #silicon valley #lou ferrara #michael cahill


How B2B Publishers Are Driving Meaningful Engagement With Sponsored Content

One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #marketing partners


Publishers Association Issues Statement on UK VAT for Digital Content

'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #modern world #embrace digital


5 questions publishers have about Snap’s new content creator incubator

In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #win back #stay alive


HBG, Amazon Partner on Narrative Content for Echo Device

In a move that shows where the future of storytelling may be headed, HBG has teamed with Amazon to create an interactive title specifically for Amazon's voice-activated digital assistant aimed at children, Echo Dot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #echo dot