Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
News tagged with: #world cup #wide swath #live video #personal information

Other news stories related to: "Big-box retailers set their sights on digital NewFronts"

Rathbones Folio Prize to host digital awards ceremony

There will be a digital award ceremony for the Rathbones Folio Prize tonight (23rd March), after the Rathbones Folio Sessions and gala event at the British Library were cancelled owing to Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 12:36:29 UTC ]
More news stories like this | All news stories tagged with: #cancelled owing #british library

Digital Subscription Is Booming in Sweden. Is It Sustainable?

Publisher revenues from digital subscription services surged 36.2% last year over the year prior. But can the trend last? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publisher revenues #digital subscription #year prior

Digital bestseller lists: Koontz’s Wuhan tale tops chart

For the week ending 14th March, a seven-day period in which Italy went into lockdown, the UK prime minister said “many will lose loved ones” and the Premier League and professional sport in general was suspended, Dean Koontz’s The Eyes of Darkness topped the Bookstat top 10. Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 18:34:33 UTC ]
More news stories like this | All news stories tagged with: #sthe eyes #professional sport #premier league #dean koontz

Big-hearted strangers turn Little Free Libraries into Little Free Pantries.

Are you desperately searching for proof that there is, in fact, still goodness in this crazy, mixed-up, pandemic-cowed world? You are? Well then, might I direct your attention to this Chicago neighborhood street corner? Seen in my Chicago neighborhood. Sign says “To help our neighbors affected... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-18 17:26:32 UTC ]
More news stories like this | All news stories tagged with: #libraries #free library #covid-19 crisis #free pantries #free libraries

Oneworld to publish 'riveting' novel set against backdrop of the Vietnam War

Oneworld has acquired a "riveting" novel set against the backdrop of the Vietnam War, written by Vietnamese poet, journalist and translator Nguyễn Phan Quế Mai. Continue reading at The Bookseller

[ The Bookseller | 2020-03-18 07:41:08 UTC ]
More news stories like this | All news stories tagged with: #vietnam war

Coronavirus: Macmillan and PRH Ease Library Digital Book Availability

Macmillan's John Sargent reverses his controversial stance on library ebooks, and Penguin Random House announces a discounted program amid the outbreak. The post Coronavirus: Macmillan and PRH Ease Library Digital Book Availability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-17 20:47:59 UTC ]
More news stories like this | All news stories tagged with: #macmillan #digital book #penguin random house #library ebooks #post coronavirus

Digital Media India: Google Highlights Data, Subscription Products for Publishers

At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
More news stories like this | All news stories tagged with: #digital media

Independent bookstores survived the rise of online retail. Coronavirus poses bigger challenges.

Indie bookstores thrive on being part of a community. Now, they’re taking desperate action to stay in business amid “social distancing.” Continue reading at The Washington Post

[ The Washington Post | 2020-03-17 15:49:08 UTC ]
More news stories like this | All news stories tagged with: #online retail

Welbeck set to shout about Silent Daughter

Welbeck fiction publisher Jon Elek has nabbed Scottish writer Emma Christie's Edinburgh-set début suspense novel about deep-held family secrets. Continue reading at The Bookseller

[ The Bookseller | 2020-03-13 10:34:31 UTC ]
More news stories like this | All news stories tagged with: #fiction publisher

Digital Bestseller Lists: Marian holds the Keyes to the top

Eight new titles have flocked into the Bookstat E-Book top 10 for the week ending 7th March, with Daisy Pearce’s The Silence in the number one spot. Of course, Hilary Mantel’s The Mirror and the Light also broke into the chart, hitting fourth place with an estimated 20,114 units sold. Continue reading at The Bookseller

[ The Bookseller | 2020-03-13 05:16:17 UTC ]
More news stories like this | All news stories tagged with: #e-book #sthe mirror #hilary mantel

New York Times Magazine’s Pages Come to Digital Life Through Google Partnership

The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek

[ AdWeek | 2020-03-12 13:50:26 UTC ]
More news stories like this | All news stories tagged with: #print version #google lens #digital life

IAB Preps NewFronts Streaming Option as Coronavirus Fears Grow

As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek

[ AdWeek | 2020-03-11 14:48:44 UTC ]
More news stories like this | All news stories tagged with: #digital content

Budget set to grant temporary business rates relief for high street

Chancellor Rishi Sunak is expected to announce temporary relief from business rates for high-street shops at his first Budget today. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 06:20:53 UTC ]
More news stories like this | All news stories tagged with: #business rates #high street

A New Strategy for Digital ARCs? (shelftalker)

Why it might be smart to extend e-ARC downloading rights to booksellers a few weeks past pub date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 12:00:00 UTC ]
More news stories like this |

Mark Richards to set up Swift Press with Profile's Diana Broccardo

John Murray publisher Mark Richards is co-founding a new publishing company with Diana Broccardo, commercial director of Profile Books, called Swift Press. Continue reading at The Bookseller

[ The Bookseller | 2020-03-09 04:45:37 UTC ]
More news stories like this | All news stories tagged with: #commercial director #swift press #mark richards #profile books

With help from kids, a 90-year-old Sri Lankan author set a new world record for alternate endings.

If you thought the Choose Your Own Adventure books were magical, one Sri Lankan children’s book author might be up your alley. Sybil Wettasinghe, the 90-year-old author of The Umbrella Thief, a classic children’s book in Sri Lanka, set a new Guinness World Record yesterday with the publication... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-06 19:45:46 UTC ]
More news stories like this | All news stories tagged with: #children’s book #sri lanka #classic children #world record

Digital bestseller lists: Koontz’s prophetic novel hits charts

Alex North's The Whisper Man has claimed the Bookstat E-Book number one for the week ending 29th February. In its fourth week in the top 10, the psychological thriller leapfrogged the previous week's number one, Ali Mercer's His Secret Family. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 16:19:01 UTC ]
More news stories like this | All news stories tagged with: #e-book #ali mercer #previous week

Writers Li, Lok, de Waal Win Big at PEN Lit Awards

On March 2 at the PEN Literary Awards ceremony, more than $330,000 in prize money and fellowships were awarded to a host of winning writers of all kinds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-04 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #prize money