The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Industry Notes: Timely moves as the coronavirus pandemic propels interest in e-formats and audio in particular: Yale opens its own audio shop and HarperCollins issues digital Caedmon classics. The post HarperCollins on Caedmon Digital Audio; Yale Press Audio on First Titles appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-06 16:38:21 UTC ]
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Hay Festival Digital will feature performances, discussions, and interactive Q&As with over 100 of the world’s greatest writers and thinkers. It will stream online from 22 – 31 May 2020.The opening gala, produced by Hay Festivals in association with the British Council, and AHRC, celebrates... Continue reading at British Council global
[ British Council global | 2020-05-06 14:45:31 UTC ]
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Novelists Hilary Mantel, Maggie O'Farrell and Margaret Atwood are among the list of big-name writers and thinkers taking part in the first fully digital Hay Festival. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 10:09:46 UTC ]
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This flat-pack purse is designed to be shipped. Ikea built an empire out of a simple idea: furniture designed in such a way that it could be flat-packed to ease shipping costs and eliminate the need for a delivery truck. Today, that same innovation comes to purses, as the Milan-based bag label... Continue reading at Fast Company
[ Fast Company | 2020-05-06 09:00:23 UTC ]
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The publisher took home three 2020 Christian Book Awards, which were announced Tuesday during a live webcast, including the top Book of the Year award with ‘Dark Clouds, Deep Mercy: Discovering the Grace of Lament' by Mark Vroegop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-06 04:00:00 UTC ]
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Stephen Page has said Faber's print sales are down "about a third year on year for print", but that digital growth is on the rise during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 22:58:09 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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While other book releases are being pushed back, “Big Summer” was moved up, because it’s just the escape we need right now. Continue reading at The Washington Post
[ The Washington Post | 2020-05-05 14:14:13 UTC ]
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Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
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Could the "wealth-conjuring machine" that is Canadian real estate grind to a halt after the COVID-19 crisis exposed its worst weaknesses? That's the concern many who watch a sector that makes up a bigger part of the Canadian economy than oil and... Continue reading at CBC
[ CBC | 2020-05-05 04:00:00 UTC ]
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Ursula K. Le Guin’s Earthsea novels, Christopher Priest’s “The Islanders” and more Continue reading at The Washington Post
[ The Washington Post | 2020-05-04 14:00:00 UTC ]
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This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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Elliott Advisors, owner of Waterstones and Barnes & Noble, has bought Wordery, the online bookselling division of U.K. wholesaler Bertrams. Aurelius, which owns Bertrams, said it was "reviewing its strategic options" for the wholesaler. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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HC's Avon Books is to publish debut The Clockmaker's Wife by Daisy Wood, which features Big Ben in a starring role. Continue reading at The Bookseller
[ The Bookseller | 2020-05-01 09:59:09 UTC ]
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Booksellers are finding that the format is drawing big audiences—albeit with varying degrees of sales success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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A rare benefit of COVID-19, the UK's government finally–and suddenly–has wiped out the market's punishing tax on digital publications. The post Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-30 16:03:25 UTC ]
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Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
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In Spain, trade book publishers have shown resistance to digitization. But education publishers have embraced digital technology in the coronavirus pandemic The post Coronavirus: In Spain, Publishers Weigh Crisis Management and Digital Capabilities appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-29 15:49:29 UTC ]
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Picador has pre-empted an investigation into water stress, billed as "the next big climate crisis", by environmental journalist Tim Smedley. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 18:18:39 UTC ]
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The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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