The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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What’s an industry painstakingly crafted on authority, history and traditional processes to do, when suddenly the world rips up the rule book and says: Forget the last 300 years. Do something else! Now, your authority is challenged, your history less important, and your traditional processes... Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 06:34:43 UTC ]
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Hay Festival Digital events were streamed over 210,000 times in the virtual festival's opening weekend (Saturday 23rd May to Bank Holiday Monday, 25th May), with people from more than 63 countries tuning in. Continue reading at The Bookseller
[ The Bookseller | 2020-05-26 11:37:30 UTC ]
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BookExpo Online's first full day of programming begins with a panel featureing five library leaders who will take stock of how libraries are handling the coronavirus pandemic thus far and how the public library might change in the wake of the Covid-19 crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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Even as layoffs, pay cuts and indefinite furloughs become an almost daily occurrence in the media industry, news about such developments grows no less tragic and alarming. Such was the case Thursday morning, when Atlantic Media chairman David Bradley revealed in a staff memo that, despite... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-21 16:30:08 UTC ]
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The transfer of the 2020 Australian Book Industry Awards arrives as a slickly edited, expertly produced video evocation of the usual onstage event, full of personality and comedy. The post The Australian Book Industry Awards’ Digital Show: Undaunted by COVID-19 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-20 16:56:37 UTC ]
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Bloomsbury Publishing reported a 10% profit increase in the fiscal year ended February 29, 2020, over fiscal 2019. The publisher said its business in the current fiscal year has suffered "significant disruption" because of the coronavirus pandemic, but said it is "well placed to benefit from... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-20 04:00:00 UTC ]
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From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-18 12:31:36 UTC ]
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Puffin is launching a seven-day online festival in partnership with Waterstones on 8th June, The Festival of Big Dreams, featuring a range of its authors and illustrators including Jacqueline Wilson and Nick Sharratt. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 04:40:29 UTC ]
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The Economist Group is laying off 90 employees, about 7% of its 1,300 total staffers, the company said Friday, citing the business impact of the COVID-19 pandemic. The cuts primarily affected employees in events and client solutions roles, as well as TVC, the London-based content marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-15 15:03:09 UTC ]
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Last week, unit sales of print books had their second consecutive week of double-digit growth over the previous week at outlets that report to NPD BookScan. For the week ended May 9, 2020, print units were up 10.5% over the prior week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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Penguin Random House's efforts to to pivot to a new, digital normal are some of the broadest in the publishing business thus far, and its #BooksConnectUs initiative, which will turn two months old on May 20, is its connective tissue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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For about two months in 1970, ITV aired episodes of a bonkers science fiction comedy series based (oh so very loosely) on Miguel de Cervantes’ literary classic Don Quixote. The show, entitled The Adventures of Don Quick, follows an astronaut named Don Quick (Ian Hendry) and his sidekick, Sam... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-12 17:39:44 UTC ]
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The Christian Retail Association surveyed over 220 independent Christian bookstores to see how the Covid-19 pandemic has impacted them, offering an idea of the number of store closures, furloughs, layoffs, and ways retailers are coping. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-11 04:00:00 UTC ]
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The Literary Consultancy (TLC) has launched a digital platform to support writers and "safeguard their creativity". Continue reading at The Bookseller
[ The Bookseller | 2020-05-11 01:42:35 UTC ]
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The Book Industry Charitable Foundation, in partnership with the newly created Comicbook United Fund, have raised more than $950,000 to be used to support comic shop retailers struggling to survive during the pandemic lockdown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Publishers are facing a new normal when it comes to their events businesses: digital or bust. At Penguin Random House, the efforts to pivot are manifold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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[caption id="attachment_180341" align="alignright" width="150"] Craig Perrault[/caption] Penske Media Corp. has promoted Craig Perrault to chief digital officer, a newly created role responsible for leading product strategy, business development, monetization and audience development across the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 15:03:14 UTC ]
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Every industry is experiencing a digital transformation. For some, the pandemic has accelerated this transformation. Others, like retail, travel and QSR, are trying to quickly adapt to the new criteria of our on-demand world. Consumers are permanently changing their online consumption habits,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 14:20:39 UTC ]
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First quarter sales rose 4% at Simon & Schuster over last year's first period, led by gains in digital audio and e-books, but the outlook for rest of 2020 is uncertain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-07 04:00:00 UTC ]
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