The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Production firm Fane has launched a digital programme of live streamed events featuring stars including Arsène Wenger, Armistead Maupin, Ian McKellen, Elizabeth Day and Graham Norton. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 03:24:42 UTC ]
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'Too Much and Never Enough,' Mary L. Trump's book on her uncle Donald Trump sets record for Simon & Schuster. But POTUS has nothing on Voldemort. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-16 16:14:02 UTC ]
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Covid-19 has hit publishers especially hard, from lost revenue due to keyword blocking and changing consumer news preferences. News Corp has been deeply affected, suffering a net loss of $1 billion in the third quarter of 2020. Stephanie Layser, vp of advertising technology at News Corp, spoke... Continue reading at AdWeek
[ AdWeek | 2020-07-15 19:21:32 UTC ]
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Vortex247, a Lagos, Nigeria-based African-centric digital comics platform, is developing the next generation of talent and content aimed at the African continent’s rapidly-expanding mobile-digital consumer base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-15 04:00:00 UTC ]
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Frankfurt organisers have said they still expect publishers and agents from Europe to make the trip this year, as they laid out details of their virtual programme at a press briefing yesterday (14th July). Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 00:41:28 UTC ]
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'Frankfurt Rights' and 'Frankfurt Conference' lead programming being planned for the trade show's digital operation being outlined this month by organizers. The post Frankfurter Buchmesse Outlines Digital Programming Details appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-13 13:12:17 UTC ]
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The States' 71st National Book Awards ceremony follows other international publishing events onto the ether, as 'a beacon of hope for all who attend.' The post National Book Awards Makes the Move to Digital: November 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
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A group of festival organisers have said monetising digital events needs "careful consideration" if the physical events are to survive post-pandemic life. Continue reading at The Bookseller
[ The Bookseller | 2020-07-10 05:18:43 UTC ]
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New York State Supreme Court judge Hal B. Greenwald on Friday extended the temporary restraining order barring the author from publishing or or talking about her explosive tell-all 'Too Much and Never Enough' until after a July 13 hearing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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Avon has signed two books from debut author Louise Sharland following a competition with the Big Issue to find a new crime writing voice. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 04:45:22 UTC ]
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Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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Hamish Hamilton has acquired Ayanna Gillian Lloyd's debut The Gatekeepers, and a further novel, at auction. Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 23:15:04 UTC ]
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It has been a TV film, a play and now the chef's memoir has been adapted to help a local theatre. Continue reading at BBC News
[ BBC News | 2020-07-06 23:02:05 UTC ]
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Judge Mary Kay Vyskocil has set August 6 at 11 a.m. for oral argument on a Barnes & Noble motion to knock out two of the most dangerous—and potentially costly—claims in a lawsuit filed against the retailer by fired CEO Demos Parneros in August of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-06 04:00:00 UTC ]
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Claire McGowan’s The Other Wife returns to the Bookstat top spot, with the Northern Irish author’s latest continuing a great run, having spent three solid months in the top 10 and earning four (non-consecutive) pole positions. Continue reading at The Bookseller
[ The Bookseller | 2020-07-03 09:18:39 UTC ]
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Waterstones Children’s Laureate Cressida Cowell is running a virtual “Summer Camp” for youngsters featuring guest authors and illustrators. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 10:46:08 UTC ]
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Physical book fairs are still vital for business long-term, publishers say, amid expectations that the Beijing Book Fair may be online only this year. Continue reading at The Bookseller
[ The Bookseller | 2020-06-30 17:18:56 UTC ]
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The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week's events, and now it's time for the buyers to have their say. We granted buyers anonymity to tell us what they liked--and didn't like--about the 2020 Digital Content... Continue reading at AdWeek
[ AdWeek | 2020-06-29 17:23:22 UTC ]
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Gaming took center stage at the 2020 Digital Content NewFronts today. 3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its far reach and various functions. The entertainment studio... Continue reading at AdWeek
[ AdWeek | 2020-06-26 18:17:46 UTC ]
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After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual presentations, insights panels and Q&As. In case you missed any of the events--and there were dozens of them--Adweek has rounded up the most... Continue reading at AdWeek
[ AdWeek | 2020-06-26 18:00:57 UTC ]
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