Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
News tagged with: #world cup #wide swath #live video #personal information

Other news stories related to: "Big-box retailers set their sights on digital NewFronts"


John Murray acquires debut set in all-girls boarding school

John Murray has acquired Emily Layden's debut novel All Girls, already optioned by HBO, exploring assault, consent and "what it means to be a young female in today’s world". Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 22:43:02 UTC ]
More news stories like this | All news stories tagged with: #john murray


Transforming the digital offer for public libraries

As the national library of the United Kingdom, the British Library’s mission is to make our intellectual heritage accessible to everyone, for research, inspiration and enjoyment.  This means making our own buildings and online offers engaging for everyone, as well as working in partnership... Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 13:05:14 UTC ]
More news stories like this | All news stories tagged with: #library sector #british library #united kingdom #national library #public libraries


Combined Regional Bookseller Conference Draws a (Digital) Crowd

In a partnership that may turn out to be a rare, notable success during the pandemic, the New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance saw their five-day combined conference kick off on Monday with high attendance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller #booksellers association


12 Worthy Big Book Holders for Textbooks and Other Large Books

If you are in need of a book stand worthy of your large and heavy books, here are the big book holders of your dreams. Continue reading at Book Riot

[ Book Riot | 2020-09-18 10:37:00 UTC ]
More news stories like this | All news stories tagged with: #big book #heavy books


Frankfurter Buchmesse Announces Details of Its Digital Professional Program

The planning team in Frankfurt begins to release details of its programming for publishing professionals, with several strands of participation. The post Frankfurter Buchmesse Announces Details of Its Digital Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-16 11:30:01 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #publishing professionals


Indie retail site Bookshop.org launching in UK

Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, is coming to the UK in time for Christmas after smashing its US sales targets since launching in late January. Continue reading at The Bookseller

[ The Bookseller | 2020-09-11 06:49:17 UTC ]
More news stories like this | All news stories tagged with: #late january #online dominance #counter amazon


Duckworth Books snaps up former 'Big Brother' contestant's debut

Duckworth Books has acquired 2016 "Big Brother" finalist A J West's debut novel, The Spirit Engineer.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 15:40:49 UTC ]
More news stories like this | All news stories tagged with: #duckworth books #big brother


Offil, Osman and Cleeves feature in first digital Durham Book Festival

Jenny Offil, Richard Osman and Ann Cleeves are among the authors taking part in the first digital Durham Book Festival this October.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 10:23:16 UTC ]
More news stories like this | All news stories tagged with: #book festival #ann cleeves #richard osman


Frankfurter Buchmesse Pivots From the Exhibition Hall to Its Digital Evocation

COVID-19 travel restrictions prevent a physical exhibition at the 2020 Frankfurt Book Fair, as the trade show turns its focus to digital. The post Frankfurter Buchmesse Pivots From the Exhibition Hall to Its Digital Evocation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-08 13:19:02 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #physical exhibition #exhibition hall #digital evocation


Hodder sets sail for National Maritime Museum puzzle book

Hodder & Stoughton is publishing a puzzle book for adults with the National Maritime Museum, which holds the world’s largest maritime collection. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 18:26:34 UTC ]
More news stories like this | All news stories tagged with: #hodder #puzzle book #hodder stoughton


Wiley Posts Q1 Gains Led by Digital Sales Boost

Higher sales of a range of digital and online products offset continued declines in print revenue, leading to a 2% increase in sales in the first quarter of fiscal 2021 at John Wiley & Sons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #2% increase #print revenue #higher sales


HQ scoops Sheffield-set debut novel from journalist Rawlins

HQ has scooped The Steel Girls, a debut novel from journalist and university lecturer Michelle Rawlins, in a three-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 19:21:33 UTC ]
More news stories like this | All news stories tagged with: #debut novel #three-book deal


Simon Stephenson’s hilarious ‘Set My Heart to Five’ follows a robot with Hollywood aspirations

Programmed to be a dentist, Stephenson’s protagonist heads west, unleashing wry observations along the way. Continue reading at The Washington Post

[ The Washington Post | 2020-09-01 14:20:37 UTC ]
More news stories like this |


Beijing International Book Fair’s Digital ‘Smart BIBF’ Is Open

With a reading festival already under way for a month, the Beijing trade show opens 'phase one' of its online evocation. The post Beijing International Book Fair’s Digital ‘Smart BIBF’ Is Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-01 14:12:22 UTC ]
More news stories like this | All news stories tagged with: #reading festival #open appeared


Judge Sets Tentative Schedule for Internet Archive Copyright Case

Under the August 31 order, the closely watched case over book scanning and lending is to be ready for trial by November 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-01 04:00:00 UTC ]
More news stories like this |


Edinburgh International Book Festival celebrates 'special' digital experience

Edinburgh International Book Festival director Nick Barley has said this year's event has "generated its own sense of community", despite being entirely online for the first time. Continue reading at The Bookseller

[ The Bookseller | 2020-08-31 15:56:44 UTC ]
More news stories like this | All news stories tagged with: #digital experience


‘Not enough money to go around’: US digital-media publishers curb international expansion

Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-26 04:01:12 UTC ]
More news stories like this | All news stories tagged with: #digital media #global expansion #sights set


ReBoot Virtual Conference Set for October 13

"ReBoot: Books, Business and Reading," a virtual conference aimed at preparing the publishing industry for 2021, has been set for October 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry


Coronavirus Impact: Nigeria’s Aké Arts and Book Festival 2020 is Digital

The Aké Arts and Book Festival has a strong activist context for many of its 2020 events, set around the theme 'African Time.' The post Coronavirus Impact: Nigeria’s Aké Arts and Book Festival 2020 is Digital appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-24 17:43:21 UTC ]
More news stories like this | All news stories tagged with: #book festival #ak arts #coronavirus impact #digital appeared


Print Units Post Double-Digit Gains in Mid-August

Unit sales of print books jumped 14.3% in the week ended Aug. 15, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with sales skyrocketing in three categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
More news stories like this |