Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Black Sands Publishing Launches Digital Comics App

The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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Hay Festival Digital 2021

From 26 May to 6 June, more than 200 acclaimed writers, historians, poets and pioneers will appear at Hay Festival 2021, broadcasting for free online.The British Council is supporting a series of six events at the festival, including the opening gala event ‘A Night of Hope’, featuring HRH The... Continue reading at British Council global

[ British Council global | 2021-05-10 13:40:55 UTC ]
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How did Amazon grow so fast? By thinking outside the shipping box.

Brad Stone recounts the company’s expansion, in which retail is almost a side note. Continue reading at The Washington Post

[ The Washington Post | 2021-05-07 12:00:00 UTC ]
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Print Unit Sales Had Double-Digit Gain at April’s End

Unit sales of print books increased 12.4% in the week ended May 1, 2021, over the comparable period in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Big Trade Publishers Have a Good Start to 2021

First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Platforming Big Liars four months on from the insurrection

Yesterday, the Washington Post hosted a live video chat with Josh Hawley, the Republican senator for Missouri. The interview was billed as being about Hawley’s new book on the “tyranny of big tech,” but before discussing that, Cat Zakrzewski, a tech-policy reporter, asked Hawley about tyranny of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
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Hera Books picks up Walters series set in crime fiction bookshop

Hera Books has acquired The Dedley End Mysteries, a new "cosy crime" series by Victoria Walters. Continue reading at The Bookseller

[ The Bookseller | 2021-05-03 20:44:59 UTC ]
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The Best History Book Subscription Boxes

We've rounded up a list of history book subscription boxes and services so that you can find the perfect box that will help you dive into the past. Continue reading at Book Riot

[ Book Riot | 2021-04-29 10:35:00 UTC ]
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Sales of Adult Titles Had Big Gains Last Week

Unit sales of print books jumped 35% last week over the comparable week in 2020, driven by huge sales gains for adult books. At this point last spring, sales of adult books were soft because of the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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Outcry over book ‘censorship’ reveals how online retailers choose books — or don’t

Bricks-and-mortar booksellers curate books for you. Online, the decisions are more arbitrary. Continue reading at The Washington Post

[ The Washington Post | 2021-04-22 10:00:00 UTC ]
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Michaela Coel's 'agenda-setting' debut scooped by Ebury

A debut title from Bafta-winning actor and writer of “I May Destroy You” Michaela Coel, Misfits: A Personal Manifesto, has been scooped by Ebury Press. Continue reading at The Bookseller

[ The Bookseller | 2021-04-20 06:36:49 UTC ]
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London Book Fair Opts for a Digital-Only Edition in 2021

London Book Fair not only goes to the digital option but also adds early-June dates to its previous late-June schedule. The post London Book Fair Opts for a Digital-Only Edition in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-15 08:03:25 UTC ]
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Digital ‘US Book Show’ Announces Panels for Late May

A three-day digital program, the US Book Show–which lies on the calendar where BookExpo did–is announcing panel discussions. The post Digital ‘US Book Show’ Announces Panels for Late May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-14 17:07:57 UTC ]
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11 Great Middle Grade Science Fiction Comics Set in Space

Middle grade books in SPAAAAACE! Check out some middle grade science fiction comics set in space, including On a Sunbeam by Tillie Walden. Continue reading at Book Riot

[ Book Riot | 2021-04-13 10:36:00 UTC ]
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Jerusalem International Book Forum: Its 2021 Digital Programming

The biennial forum this year will feature publishers, agents, scouts, editors, civic leaders and Israeli conductor Gil Shohat. (Sponsored) The post Jerusalem International Book Forum: Its 2021 Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-12 14:23:31 UTC ]
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Setting the Scene: Close-up on Ryhs Bowen

In her new novel, The Venice Sketchbook, Bowen whisks readers away to Venice at the start of World War II. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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PRH Extends Temporary E-book, Digital Audio Terms for Libraries

Under the terms of its program, which PRH began more than a year ago, libraries have the option to license e-books and digital audio for one-year terms at a 50% prorated price as an alternative to the existing two-year term (for e-books) or perpetual access (for digital audio). Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
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Jeff VanderMeer’s ‘Hummingbird Salamander’ is a gripping eco-thriller full of cinematic set pieces

The ever-shifting author of “Annihilation” experiments with a more naturalistic plot while still exploring the Earth’s destruction. Continue reading at The Washington Post

[ The Washington Post | 2021-04-06 12:00:00 UTC ]
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Germany Sets Hybrid Guest of Honor for 2021 Abu Dhabi Fair

Moving its physical programming to 2022, the German program plans a hybrid model at Abu Dhabi International Book Fair for this year. The post Germany Sets Hybrid Guest of Honor for 2021 Abu Dhabi Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-06 11:52:06 UTC ]
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Ishiguro tops retail site Bookshop's first monthly chart

Retail website Bookshop.org has revealed its first Indie Champions list, a new monthly chart of its bestselling books, with Kazuo Ishiguro's Klara and the Sun (Faber) hitting number one in March. Continue reading at The Bookseller

[ The Bookseller | 2021-04-01 05:42:02 UTC ]
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