Best of the week: Live video is taking the conventions by storm

The conventions weren't just live, they were virtual. ABC News, CNN and The Huffington Post all published VR and 360-degree videos to give viewers a more immersive snapshot. Also on the topic of video, Insider editor-in-chief Nicholas Carlson joined us on this week’s episode of the Digiday Podcast to discuss how they've managed to hit more than a billion views in a few short months (hint: Facebook). Meanwhile, a more basic tech has also caught on in media newsrooms lately: The humble email. The newsletter editor has emerged as a person of prominence on the masthead. The post Best of the week: Live video is taking the conventions by storm appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-07-29 00:00:00 UTC ]
News tagged with: #360-degree videos #ve managed #billion views

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Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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First BookShots Titles Sell 30,000 Copies in a Week

Offering short, fast-paced novels designed to encourage book reading, James Patterson’s BookShots imprint sold a combined total of about 30,000 copies the first week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #combined total


This Week's Bestsellers: June 20, 2016

Stephen King’s ‘End of Watch,’ the #1 book in the country, closes out his Bill Hodges trilogy. Plus Dork Diaries author Rachel Renée Russell launches a new series, Mary Roach examines the personal cost of war, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king


Weekly E-Book Ranking: movie magic means Moyes is unmoved

Jojo Moyes' Me Before You (Michael Joseph) becomes the first book to defend the top spot on the Weekly E-Book Ranking. Continue reading at The Bookseller

[ The Bookseller | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jojo moyes #michael joseph


PW Picks: Books of the Week, June 20, 2016

This week: a horror novel worthy of Stephen King, plus a history of class in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king


Book Deals: Week of June 20, 2016

Scribner buys an essay collection from a prison inmate, Andrew Neiderman extends his V.C. Andrews gig at Gallery, Jenny Han sells the final Lara Jean book to S&S, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #scribner buys #essay collection


NYC’s Three Lives Faces Possible Move

With its building on the market, Three Lives & Company in New York City’s West Village may be forced into a relocation. If the store is not offered a lease by its building's new owner, owner Toby Cox said he is prepared to move. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lives company #west village


FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian

[ The Guardian | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #branded content


Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek

[ AdWeek | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$100 million #ad formats


Bonnier Partners with Wibbitz to Produce Video Content

The publisher will use Wibbitz's new Listicle Format tool to increase engagement and monetize traffic. The post Bonnier Partners with Wibbitz to Produce Video Content appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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Sweeping CPG Study Finds Magazines Deliver Biggest Bang for Buck, Digital Video Lags

What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age

[ Advertising Age | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #cross-media campaigns #marketing world


How Insider is selling its newfound Facebook video expertise to brands

The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday

[ Digiday | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #brands appeared #social video #diet coke


Kids’ market climbs in WBD week

World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller

[ The Bookseller | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #8% year


'Harry Potter and the Cursed Child' in London discontinues use of live owls

They were supposed to be a secret, but when word leaked that the new "Harry Potter and the Cursed Child" in London was using real owls during performances, fans of the saga went wild on social media. Alas, the owls have officially flown the coop before the blockbuster West End production... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #cursed child


Hygge – the Danish art of living cosily – on its way to UK bookshops

A range of titles celebrating this hard-to-translate aspect of the country’s culture is being lined up to tap the appetite for all things NordicForget the bloody crime novels of Henning Mankell and Jo Nesbø and the bleak crime television of The Bridge and The Killing. The latest Scandinavian... Continue reading at The Guardian

[ The Guardian | 2016-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent #close friends #meik wiking #biggest trend


Chatbots take the pitch for Euro 2016

Online football network Copa 90 is the latest publisher to create a Facebook Messenger chatbot, in time for the 2016 UEFA European Championships kick-off. The company has grand plans for messaging apps in general, and chief strategy officer James Kirkham believes bots can "100 percent" be... Continue reading at Digiday

[ Digiday | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest publisher #grand plans #messaging apps


Book Deals: Week of June 13, 2016

NBA finalist Gail Godwin sells her latest, vegan chef and restaurateur Chloe Coscarelli moves houses for her new cookbook, Amelia’s Notebook creator Marissa Moss sells her adult debut, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #vegan chef #adult debut


This Week's Bestsellers: June 13, 2016

‘Before the Fall’ by Noah Hawley, creator of the TV series ‘Fargo,’ is the #10 book in the country. Plus we look at the top-selling titles in each region of the U.S., Emma Straub has her best first week yet with ‘Modern Lovers,’ and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #noah hawley ##10 book #top-selling titles #emma straub


Full Circle: BookCon Takes the Books to the Fans

'Storytelling and pop culture collide,' says the teaser on the New York Comic Con 2016 Web site. And that's just the way these fans like it. BookCon leaves the trade-show floor and heads for the fans. The post Full Circle: BookCon Takes the Books to the Fans appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full circle


May Religion Bestsellers: Star Bloggers Break Top Five, Jan Karon Takes #1

Two Christian bloggers debut on the Religion Nonfiction list, and Jan Karon claims two spots on the Fiction list, toppling longtime leader Wanda Brunstetter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion bestsellers #fiction list