Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Saudi blogger and activist Raif Badawi will share the 2015 PEN Pinter Prize with British poet, journalist and literary critic James Fenton. Badawi was named the 2015 International Writer of Courage, selected by Fenton from a shortlist of international cases of concern supported by English PEN,... Continue reading at The Bookseller
[ The Bookseller | 2015-10-07 00:00:00 UTC ]
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Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign. The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Established authors Ann Cleeves and Peter James and newcomer Paula Hawkins were among the winners of the inaugural Dead Good Reader Awards. The awards, given out on Friday 17th July at the Theakstons Old Peculier Crime Writing Festival in Harrogate, were voted on by readers and members of... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Ann Cleeves, Mark Billingham and Peter James [pictured] are among the six authors shortlisted for the CWA 2015 Dagger in the Library Award. The award, sponsored by Penguin Random House’s crime community Dead Good Books, honours an author’s complete body of work. Also shortlisted are... Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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Books written by women or men from the perspective of a female character are less likely to win major literary awards than books written from a male perspective or about men, research by author Nicola Griffith has found. Griffith analysed the last 15 years of winners for six fiction awards –... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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At Book Expo America in New York today (Friday 29th May), Hachette Book Group c.e.o. Michael Pietsch, Little, Brown publisher Reagan Arthur, and bestselling author James Patterson are announcing the launch of “jimmy patterson,” a children’s imprint which "aims to save lives" by making kids into... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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In another effort to encourage children to read, James Patterson has formed the jimmy patterson imprint at Little, Brown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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"Nobody tells you when you pay six figures for a lion for a couple days that, to perform, they have to eat a lot of meat. The problem is they eat so much they get lazy and stop being scary after a couple days, so then you have to bring in a second lion. Now we have one lion who's great at... Continue reading at AdWeek
[ AdWeek | 2015-04-13 00:00:00 UTC ]
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Craig Davidson, writing under the pseudonym Nick Cutter, has been named the winner of the inaugural James Herbert Award for Horror Writing for his book The Troop (Headline). The award was set up in honour of the late horror writer James Herbert, and aims to discover and publicise a new... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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Patterson originally announced that he would be donating $1.25 million to school libraries but now he's increasing the amount to $1.5 million. 'I’m blown away by the number of parents and teachers who have shared the urgent needs of their community’s school library,” the author said in a... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-25 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
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The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-12 00:00:00 UTC ]
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As part of a new initiative designed to raise awareness about the state of school libraries in the U.S., James Patterson announced that he will make a $1.25 million donation to school libraries across the country this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-09 00:00:00 UTC ]
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Hexthorpe Primary School in Doncaster is set to receive £10,000 of books for its library after winning the inaugural World Book Day Award (WoBoD). The award, which was launched by World Book Day in January, is funded by James Patterson, who donated £50,000 of his own money to fund the prize for... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
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Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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To promote his new book "Private Vegas," author James Patterson has teamed up with Mother New York to help the novel blow up -- literally.Launching today, for the low price of $294,038, the campaign gives one avid fan the chance to read a hard copy of the book in a mere 24 hours before it... Continue reading at Advertising Age
[ Advertising Age | 2015-01-22 00:00:00 UTC ]
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