Berkley Testing Two Covers for 'Virgin'

Hoping to appeal to different audiences, Berkley intends to release one of its major summer releases, "Virgin" by Radhika Sanghani, with two covers and two ISBNs. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]

Other news stories related to: "Berkley Testing Two Covers for 'Virgin'"

Machine Learning: Can a Computer Judge a Book By Its Cover?

Could software someday design book covers that could be judged—correctly—by human readers? Research in Japan says...it depends. The post Machine Learning: Can a Computer Judge a Book By Its Cover? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #machine learning

How UK publishers are covering the US election

The U.S. election is nearly over. Publishers are using reader interest in politics to gain new audiences through live blogging, video and extra print editions, in addition to the standard social media efforts. Sky News is creating an immersive 360-degree video on the insides of election night.... Continue reading at Digiday

[ Digiday | 2016-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sharing content #sky news #uk publishers

Think Creepy Clowns Are Scary? Check Out This Bloomberg Businessweek (Middle East) Cover

Think creepy clowns are scary? Check out the nightmare-inducing new cover of the Middle East edition of Bloomberg Businessweek, titled "President Whoever" and subtitled "For the Middle East, does the result of the US presidential election even matter?"The cover mashup of Donald Trump and Hillary... Continue reading at Advertising Age

[ Advertising Age | 2016-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #twitter @simondumenco #simon dumenco #magazine calls #presidential election #middle east #bloomberg businessweek

Virgin Books acquires The Airbnb Story

Virgin Books has acquired The Airbnb Story, the first "definitive" book about the $25.5bn-valued company, to publish in spring 2017. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #virgin books

Cover Story: 'The Guineveres'

After the ARCs went out for Sarah Domet's debut novel, its cover went through a complete redesign. Here's why. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cover story

News Corp is testing a homegrown content recommendation tool

News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading at Digiday

[ Digiday | 2016-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #selling point #boost engagement #publications including #entice readers

Playing it straight: Cover conventions in 'grip lit'

Genre is a funny thing in the book trade: almost essential as a marketing tool, yet used too strictly, or taken as a metonym for too wide a range of titles, it inevitably attracts ire. The nom de guerre currently in vogue is “grip lit”. Whether one objects to the term and its use or not, it has,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recent memory #book trade #funny thing #grip lit

Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek

[ AdWeek | 2016-09-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #adweek magazine #target audience #conversion rate #great creative

Cover Story: 'Little Nothing'

For designer Rachel Willey, a new novel by Marisa Silver presented a golden opportunity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cover story

Little, Brown reveals cover for Fantastic Beasts screenplay

Little, Brown Book Group has revealed the cover for JK Rowling's screenwriting debut, Fantastic Beasts and Where to Find Them. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fantastic beasts

How The Hill is using Snapchat to cover the presidential race

The Hill, a hardcore politics news publisher, might not seem like a natural fit for Snapchat. But the site's director of emerging media, Taylor Lorenz, sees potential far beyond the brand-building it's doing now, and it's relying on a mixture of content partnerships and approachable tone to... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #younger readers #content partnerships #sees potential #taylor lorenz #emerging media #natural fit #presidential race

Cover Story: Faber Nature Poets

When it came time to design the look of the recently released Faber Nature Poets series, Faber & Faber senior designer Eleanor Crow had a wealth of history to draw on. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cover story

HQ launches interactive cover version of The Stylist

HQ is launching the paperback of Hello! editor-in-chief Rosie Nixon’s debut novel The Stylist with an augmented reality app developed by TimeSlice Films. Continue reading at The Bookseller

[ The Bookseller | 2016-08-12 00:00:00 UTC ]
More news stories like this |

How CNN juggles different mobile chat apps to cover the Olympics

With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps' users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican... Continue reading at Digiday

[ Digiday | 2016-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big events #facebook messenger #giving users

Dad's self-published bedtime story ordered by Virgin Atlantic

A devoted dad's self-published bedtime story, about a hot air balloon, a rabbit and an owl, has got off to a flying start after receiving an order for 2,000 copies from Virgin Atlantic airline. Continue reading at The Bookseller

[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this |

Gaiman, Pullman support Cover Kids Books campaign

Neil Gaiman, Philip Pullman, Chris Riddell and Malorie Blackman are amongst more than 500 people who have signed an open letter calling for more children’s book coverage in newspapers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book coverage #malorie blackman #chris riddell #philip pullman #neil gaiman

Facebook Is Testing Mid-Roll Video Ads in Facebook Live

Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook live

Amazon partners with UK government to test drone delivery

Amazon is partnering with the UK government to explore making the delivery of parcels by drones a reality. Continue reading at The Bookseller

[ The Bookseller | 2016-07-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk government #amazon partners

Conde Nast Traveler cover features Maui vintage rental car company

Conde Nast Traveler magazine will feature Kihei-based vintage car-rental company Maui Roadsters on the cover of its June/July issue. Maui Roadsters has already been featured in various online magazines and on the September 2014 cover of Destination Weddings & Honeymoons magazine. Click on a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #phone call #online magazines