Back to School

Over the past five years, licensed books and supplemental educational materials have increasingly made their way into school libraries and classrooms. Educators have come to accept that licensed titles are a way to bring in reluctant readers and sustain interest in subjects like math and science. Meanwhile, licensors value the exposure their properties can generate in schools, something that can be difficult to replicate through traditional entertainment or retail channels these days. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
News tagged with: #school libraries #licensed books #increasingly made #licensed titles #reluctant readers #retail channels

Other Publishing stories related to: 'Back to School'

Pupil interest in reading drops in secondary school

Secondary school pupils are far less interested in reading than children at primary school, with only 40% of 14-16 year-olds saying they enjoy reading compared with more than 70% of 8-11 year-olds, according to a new National Literacy Trust (NLT) report. Continue reading at The Bookseller

[ The Bookseller | 2016-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #secondary school #primary school

Amazon Lands Major Account: New York City Public Schools

Amazon has struck a major deal with the New York City public school district to provide ebooks to its students. The deal is reported to be worth $30 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major deal #provide ebooks

London Book Fair 2016: LBF Opens with Wind at Publishers' Backs

After years of sales declines in the U.K., the London Book Fair opened Tuesday with U.K. sales on the rise. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales declines

Mitchell and Smith among 220 authors and illustrators backing Carnegie occupiers

Writers David Mitchell, Ali Smith, Cathy Cassidy, Nick Hornby and David Nicholls are among the top names who have signed an open letter supporting the occupiers of Carnegie Library and condemning the proposed changes to the Lambeth library service. Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ali smith #cathy cassidy #nick hornby #david nicholls #carnegie library

Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age

[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars

Too many school libraries 'face cuts'

Too many school libraries in England face cuts or closure with schools increasingly viewing books as obsolete, a conference has heard. Continue reading at BBC News

[ BBC News | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries

School & Library Spotlight: How Publishers Are Helping Librarians

We talk to a number of library marketing departments for details on publisher-made resources created to assist educators and librarians in the classroom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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After a Sales Slump, Manga is Back Thanks To New Generation of Bestsellers

Manga is a hit-driven market, and new titles from the Tokyo Ghoul, One-Punch Man, and Attack on Titan properties are pushing a sales rebound in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales slump #sales rebound

School & Library Spotlight: How to Make Libraries Indispensible

School library expert Suzanna L. Panter shares the latest trends and issues affecting librarians in the field, ahead of the Texas Library Association annual conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest trends

Major Publishers Back U.S. Launch of Micropayments Platform

Time Inc., The New York Times, The Wall Street Journal, and Cond Nast are among the publishers signed up to Blendle, a Dutch micropayments platform that launches in the U.S. today.Blendle's ambition is to be a content platform for journalism in the same way that Spotify is for music, or Netflix... Continue reading at Advertising Age

[ Advertising Age | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content platform #offer recommendations #ve chosen

Wicks relights as Lean in 15 lunges back into the top spot

Joe Wicks has bounced back up the Official UK Top 50, as Lean in 15 (Bluebird) reclaimed the number one spot for a ninth non-consecutive week. Continue reading at The Bookseller

[ The Bookseller | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joe wicks #bounced back

'Fantastic Beasts': From Book to Film and Back Again

Warner Bros. Consumer Products has announced its global publishing licensees for the November 18, 2016, feature film release 'Fantastic Beasts and Where to Find Them,' and its sequels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantastic beasts #warner bros #consumer products

French publishers fight back en masse against the ad blockers

A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday

[ Digiday | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #ad blockers #ad blocking #le monde

McCartney bid to Get Back Beatles songs

Paul McCartney files legal papers in the US, as part of an attempt to reclaim the publishing rights to The Beatles' back catalogue. Continue reading at BBC News

[ BBC News | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing rights #back catalogue

Harper Offering Schools Discounted 'Mockingbird'

With the mass market paperback edition of 'To Kill a Mockingbird' set to go out of print next month, HarperCollins is introducing a special price offer for schools for its trade paperback edition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-15 00:00:00 UTC ]
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Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products #association media

The Onion Is Back in Print, for One Issue Only

Print-lovers, rejoice! At a tech festival, no less: The Onion, which stopped publishing a print edition in December 2013, is returning to print for one issue only as part of a partnership with Yoplait's Plenti Oatmeal Meets Greek Yogurt, starting with distribution at South by Southwest... Continue reading at Advertising Age

[ Advertising Age | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stopped publishing #monday morning

Catholic school cancels recently outed gay author's visit

A Catholic school in Australia has cancelled a speaking visit from an award-winning gay author of young adult books because his new book - which includes a gay character - has been deemed "not appropriate". Continue reading at Stuff

[ Stuff | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #catholic school #book -

Yahoo is pulling back on its Outbrain/Taboola competitor

Content recommendation has become a big business, but it's showing signs of its limitations. Yahoo, facing an uncertain future as a company, shut down its 2-year-old Yahoo Recommends service to publishers. It follows the shuttering of IAC's nRelate as a standalone service to publishers. Two of... Continue reading at Digiday

[ Digiday | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post yahoo #pulling back #big business #showing signs #uncertain future #standalone service #cbs interactive