Axel Springer Tells Bild Readers to Turn Off Ad Blockers or Pay

Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable programs that prevent ads or pay 2.99 euros ($3.40) a month to access content, Berlin-based Axel Springer said Tuesday. The fee will almost eliminate ads on the site, offer faster load times and help protect quality journalism, the company said.Increased use of ad blockers is jeopardizing advertising revenue for online journalism, and Axel Springer is responding by testing the fee, Donata Hopfen, chairwoman of the Bild Group management board, said in the statement. Bild.de has more than 16 million unique users a month. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Axel Springer Eyes Controlling Stake in Business Insider

German publisher Axel Springer (SPRGn.DE) may want to increase its current 7 percent stake in U.S. news website Business Insider, German Manager Magazin reported on Thursday.   Citing unnamed financial sources, the magazine said the publisher of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-18 00:00:00 UTC ]
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Axel Springer sells off Russian media assets to comply with new law

German publisher joins other media companies faced by 20% ownership limitThe German media group Axel Springer has sold off its media assets in Russia to Artcom Media, a division of the Russian-based publishing group ACMG run by Alexander Fedotov. The assets include the Russian editions of Forbes... Continue reading at The Guardian

[ The Guardian | 2015-09-18 00:00:00 UTC ]
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IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Mobile Readers Abound; the Ads, Not So Much

Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
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App could turn America’s poor into lifelong readers

A scheme involving the White House, libraries and publishers will let children from cash-strapped families read free ebooksWhile the UK quibbles over library ebook lending, American publishers are teaming up with charities and libraries to give away thousands of ebooks to low-income students.... Continue reading at The Guardian

[ The Guardian | 2015-07-20 00:00:00 UTC ]
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Book Crowdfunding Platform Pentian Pays Writers and Readers

Spain's Pentian crowdfunding platform for books offers a new business model: paying 50% of profits from book sales to backers of the book and 40% to the author. Continue reading at Publishing Perspectives

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When Publishers Pay for Video Ad Views

Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday

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Ether for Authors: Can Turning Publishing Into a Competition Pay?

Our weekly round-up of web buzz looks at Italy's RCS Libri / Rizzoli Lab effort in co-publishing; self-publishing in Germany; author contracts; and more. Continue reading at Publishing Perspectives

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With Readers Still Willing to Pay, Is Publishing Catching a Break?

In the New Republic, Evan Hughes argues that the book business has fared far better than music, movies and other media in sustaining its value to consumers. Continue reading at Publishing Perspectives

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Reader’s Digest Partners With HMN, Turns to TV

CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at Folio Magazine

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Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

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Axel Springer Sheds Oldest Print Titles in $1.2 Billion Deal

FRANKFURT, July 25 (Reuters) - Publisher Axel Springer struck a 920 million euro ($1.22 billion) deal to sell some of Germany's best-known newspapers and magazines, severing its oldest roots in order to intensify its focus on digital media. Th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-25 00:00:00 UTC ]
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Axel Springer Sees Earnings Hit by Investment, Restructuring

FRANKFURT, March 6 (Reuters) - German publisher Axel Springer on Wednesday forecast a drop in profitability in 2013, expecting investments in its digital business and restructuring efforts in its declining printing business to weigh on results. The ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-08 00:00:00 UTC ]
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European Publisher Axel Springer Acquires Second Screen App TunedIn

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[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Indies tell customers: 'We pay our taxes'

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Hearst Hails the Age of the Tablet, Says Readers are Willing to Pay More for Tablet Editions

London, England – The World e-Reading Congress drew a number of influential speakers in London today, including Duncan Edwards, CEO of Hearst Magazines International, who highlighted the striking rise of tablet publishing. Hearst is ... Continue reading at Editor & Publisher

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Tablets More Effective Than E-Readers in Ad Engagement

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Axel Springer First-Quarter Profit Advances on International, Online Sales

German publisher said it was confident for annual sales after reporting strong revenue growth thanks to its expansion abroad and into its digital business. Continue reading at Editor & Publisher

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Borders collapse: readers turn to ebooks

Interest in ebooks has jumped since Borders and Angus & Robertson slipped into voluntary administration. Continue reading at The Sydney Morning Herald

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Turn, turn, turn

If we are fortunate, then this past week may come to be seen as a turning point: the victory of president-elect Joe Biden; the announcement of a potential vaccine; the lifting of the most severe Covid-19 restrictions in Wales; and the moment at which the industry found its voice and declared... Continue reading at The Bookseller

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