Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

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What's So Hard About About Building A CMS?

There are dozens of content management systems for sale, but publishing companies like ours are building their own. What's so complicated about a CMS, anyway?It's impossible to say this comprehensively, but most people in publishing hate the CMS, or content management system, they're forced to... Continue reading at Fast Company

[ Fast Company | 2013-12-03 00:00:00 UTC ]
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Russell Brand v the Sun: war of words hots up

Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
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Obama's tech wizard hones his media weapons to help Miliband get to No 10

He was the scourge of Mitt Romney in the 2012 US election, now Obama's 'backroom Brit' is heading Labour's digital response team for its 2015 campaignIn his new book about the 2012 US presidential election campaign, the Time journalist Mark Halperin singles out the role played by a young Briton... Continue reading at The Guardian

[ The Guardian | 2013-12-01 00:00:00 UTC ]
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Macmillan relaunches online teen platform

Macmillan celebrated the relaunch of MyKindaBook.com, an online platform for teen and YA books,... Continue reading at The Bookseller

[ The Bookseller | 2013-11-29 00:00:00 UTC ]
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Buczacki heads Garden Media Guild prizewinners

Professor Stefan Buczacki has been presented with the Lifetime Achievement Award at the Garden... Continue reading at The Bookseller

[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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David Hyde Launches Superfan Promotions

Former DC Entertainment and Random House publicity executive David Hyde plans to launch Superfan Promotions, a new publicity and marketing firm aimed at supporting traditional authors as well as a new generation of comics and graphic novel creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
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The Downside of Digital Media’s Scale Fetish

In the world of online publishing, traffic means little in and of itself. That fact is often overlooked by some in the digital media world. The post The Downside of Digital Media’s Scale Fetish appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-11-22 00:00:00 UTC ]
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Livefyre Buys Social Analytics Platform Realtidbits

Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group. Livefyre’s primary... Continue reading at AdWeek

[ AdWeek | 2013-11-22 00:00:00 UTC ]
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Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
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David Sedaris on UK tour

American literary funnyman David Sedaris is going on a UK tour with his show An Evening With... Continue reading at The Bookseller

[ The Bookseller | 2013-11-19 00:00:00 UTC ]
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Forbes Media looks to sell company

Forbes Media LLC, the closely held publisher founded by the family of former U.S. presidential candidate Steve Forbes, is exploring a sale after getting interest from potential buyers.The New York-based publisher of 96-year-old Forbes magazine and Forbes.com is working with Deutsche Bank AG on... Continue reading at Crains New York

[ Crains New York | 2013-11-15 00:00:00 UTC ]
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David Higham takes over Burgess estate

The International Anthony Burgess Foundation has appointed David Higham Associates to represent... Continue reading at The Bookseller

[ The Bookseller | 2013-11-13 00:00:00 UTC ]
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The More Social Media and Cable Change the News, the More Things Stay the Same

The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age

[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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Business profile: David Henderson

David Henderson is managing director of Top That Publishing, and also the m.d. of Tide Mill Media... Continue reading at The Bookseller

[ The Bookseller | 2013-11-11 00:00:00 UTC ]
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Star Wars: How to build your own Death Star

Blueprints for the Death Star battle station that featured in the Star Wars films have been published by maintenance book publishers Haynes.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-11-07 00:00:00 UTC ]
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Amina Cain builds slow, intimate portraits in 'Creature'

In 'Creature,' Amina Cain presents personal tales of female characters at loose ends.The peril of reading literary short stories is that one tends to encounter characters who behave not like you or me but like the kind of people one finds only in short stories. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-02 00:00:00 UTC ]
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Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Publishing Allies: 4 Tips For Creating Productive Media Partnerships

By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Tales From the Digital Media Crypt

Classic horror films have been remade for the digital media world: Prepare for a trio of digital marketing horrors stories to make brands and publishers scream.The post Tales From the Digital Media Crypt appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-10-31 00:00:00 UTC ]
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