AT&T's WarnerMedia takes big swing with golf's match of the century

When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's traditional followers."We have an obligation to the hardcore fan and the casual fan," said Craig Barry, chief content officer at Turner Sports, who oversaw the production. The goal, he said in an interview, was to find an inoffensive way to appeal to both.Easier said than done. Golf viewers are the oldest demographic of any major U.S. sport, with an average age of 64 for PGA Tour events, according to research published last year in Sport Business Journal. But retirement-age duffers aren't the main prize for AT&T, which is using the match to flex new media muscles following its $85 billion purchase of Time Warner. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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News’ Next Big Obsession Is To "Win The Couch"

Even with Facebook and Twitter and legions of newsreaders and apps, news organizations are still grappling with and working feverishly on new publishing technologies and resurfacing old content to siphon the glut of content and bring the news to new ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-17 00:00:00 UTC ]
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The New Thor Is a Big Deal, But Not Because She’s a Woman

The Thor in Marvel's comic book universe is about to become a woman. This is very cool news, but not entirely for the reasons you might imagine. Continue reading at Wired

[ Wired | 2014-07-16 00:00:00 UTC ]
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S&S takes submissions for Books and the City website

Simon & Schuster UK is expanding its commercial women’s fiction website Books and the... Continue reading at The Bookseller

[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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CDS Takes Online Rights to 'Maximum Ride'

James Patterson’s YA book franchise, which has sold over 30 million copies, is about to go digital. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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Amazon and Hachette take ebooks battle into public domain

The stand-off between the internet retail giant and the publishing corporation has drawn both sides into open contention over commercial termsThe extraordinary stand-off between Amazon and Hachette saw battle lines further entrenched on Tuesday as both parties took to the public arena to insult... Continue reading at The Guardian

[ The Guardian | 2014-07-09 00:00:00 UTC ]
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How Publishers Can Take Back Control of Their Consumer Data

You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age

[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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Meet Matthias Döpfner, the German publisher taking the fight to Google

The CEO of Germany's largest newspaper group is one of the few powerful figures speaking out about the web giantMatthias Döpfner is a man on a mission. The motives behind the mission need to be scrutinised, but when so many of old media's authority figures seem at sea in a changing environment,... Continue reading at The Guardian

[ The Guardian | 2014-07-06 00:00:00 UTC ]
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Authors taking sides in Amazon-Hachette dispute

One one side are established authors including Stephen King, John Grisham and James Patterson. On the other side are self-published authors. They're taking sides in the weeks-old dispute between Amazon.com Inc. and Hachette Book Group. King, Grisham and Patterson have signed their names to a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon-hachette dispute #john grisham #james patterson #self-published authors #taking sides


IBM Watson, Cookbooks, And Food's Big Data Future

IBM and Bon Appetit Magazine have entered into a cookbook and big data partnership. Here's why cooking and food are so important for big data. This article contains interviews with Steve Abrams, IBM Watson Group Director and Stacey Rivera, Bon Appetit Digital Director.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-07-03 00:00:00 UTC ]
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As Amazon slugs it out with the big publishers, authors are left cowering | Adam Fletcher & Paul Hawkins

And whoever comes out on top, you can bet the poor old writer won't be any better offA few weeks ago, we published a book called Denglisch for Better Knowers, a (hopefully) humorous book about how the English language could be improved by taking new words and concepts from German. Like "ear... Continue reading at The Guardian

[ The Guardian | 2014-06-30 00:00:00 UTC ]
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ALA 2014: Tartt, Goodwin Take Home Carnegie Medals

Tartt and Goodwin were on hand to accept their medals, and both gave enthusiastic speeches celebrating libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-29 00:00:00 UTC ]
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Global Publishing Leaders 2014: Woongjin Think Big

Woongjin Think Big publishes educational materials for all ages, including study books, collections, single works, after school learning materials, textbooks, and online content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Lessons From the Leaders: What it Takes to Make Digital Video a Success

  Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, June 25, 2014

An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Binc Launches Matching Funds Pilot Program

The Book Industry Charitable Foundation is launching a matching grant pilot program that will add to the Foundation’s existing financial assistance programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Sedaris Tour Takes on New Significance In Shadow of Amazon/Hachette Dispute

As negotiations wend on between Hachette and Amazon, David Sedaris’s month-long U.S. tour for the paperback of "Let’s Explore Diabetes with Owls" (Back Bay) might be seen as a comment on the value of bricks-and-mortar retail. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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Russia’s “The Big Book” Shortlist Led by Prilepin’s “Cloister”

Zakhar Prilepin’s 'Cloister' leads the shortlist for Russia's 'Big Book' prize, which is worth 3 million rubles ($87,000) to the winner. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-19 00:00:00 UTC ]
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New UK Competition to Find the “Next Big Thing” in Kids Books

A new competition to find the “next big thing” in children’s literature is being launched by the UK’s National Literary Trust and Bloomsbury Children’s Books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-15 00:00:00 UTC ]
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Children’s Books Ireland Awards: “Hagwitch” Takes Book of the Year

At its annual awards ceremony, Children’s Books Ireland honored, among numerous others, Mary-Louise Fitzpatrick's "Hagwitch" as Book of the Year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, June 11, 2014

Bruderhof magazine back in print; a signal anniversary for women in ministry; readers join authors online and on the water; publishing seminar offered; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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