Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
News tagged with:
#great creative
Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#published content
#including google
Ed Wood, editor of We Love This Book, is to join Sphere as senior editor for men's... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#join sphere
#ed wood
This brisk first-person account by a Navy SEAL is an important historical work, though it, like the mission itself, is not flawless. No Easy Day Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#easy day
#bin laden
#book review
#navy seal
Hot on the heels of purchasing Blinkbox and Peter Gabriel's WE7, Tesco has purchased Andy McNab's ebook publishers, Mobcast. It seems clear that the British supermarket heavyweight is currently engaged in a phony war with rival Sainsburys, which snapped up Rovi, Global Media Vault and Anobii for... Continue reading at Engadget
[ Engadget | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#peter gabriel
#ebook publishers
While Barnes & Noble has created lots of buzz and headlines with its Nook e-reading devices, its future profitability lies in the sale of content. That was the message CEO William Lynch delivered to analysts last week in a conference call discussing first-quarter results. Improved gross... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lynch noted
#increased sales
#device sales
#barnes noble
#e-reading devices
This new label from the Free Software Foundation aims to help buyers find ebooks and other media distributed without digital rights management restrictions. Continue reading at PC World
[ PC World | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#drm-free content
Hot Key Books has hired Amy Orringer as digital coordinator as the children's publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-08-22 00:00:00 UTC ]
More news stories like this |
Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek
[ AdWeek | 2012-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital offerings
#greater emphasis
#print advertising
#digital revenue
#digital advertising
Michael Joseph is launching a digital campaign to support publication of The Mystery of Mercy... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
#digital campaign
#support publication
Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
More news stories like this |
Hachette Book Group USA sales and marketing chief Evan Schnittman has said publishers need to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#in-house expertise
The Department of Justice has filed a motion with Judge Denise Cote asking her to approve the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-06 00:00:00 UTC ]
More news stories like this |
After a round of key filings, two Authors Guild cases challenging Google’s ambitious library book-scanning program are on schedule for early fall trial dates. Final reply briefs were filed July 27 for the Authors Guild v. HathiTrust, with that case now fully briefed and all but set for a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google case
#final round
#authors guild
#summary judgment
The embattled St. Mark's Bookshop has a new defender. Lucky Ant, a year-old, hyper-local crowd-funding platform, is helping the 35-year-old East Village literary landmark raise the money it needs to move to a cheaper location. The online campaign, at Luckyant.com, launched Wednesday at midnight,... Continue reading at Crains New York
[ Crains New York | 2012-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#funds raised
#creative projects
Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sylvia day
Germany’s Catholic Church has taken Weltbild—one of the largest publishing groups and... Continue reading at The Bookseller
[ The Bookseller | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#catholic church
Blackwell is to operate a bookshop at the University of Northumbria, following the departure of... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#northumbria university
News updates all day from Fast Company.One of the advantages that Google's Nexus 7 tablet may have over its Amazon rival the Kindle Fire is that Google wants to push it out internationally sooner, whereas Amazon is overly US-centric now. But it's emerged that when the Nexus hits British shores,... Continue reading at Fast Company
[ Fast Company | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fast company
#kindle fire
#itunes store
Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#middle age
Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google play