Augmented reality has had success enhancing content and advertising, but many, including Michela O’Connor Abrams, president of Dwell Media, believe its real value lies in e-comme Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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The new online bookstore intended to benefit indies is nearly ready to go, and will launch January 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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Amidst announcements of a new Messenger, a new Facebook app and new VR headsets, the company snuck in a quieter, less flashier update: it's now allowing creators to make and publish their own AR effects and filters on Instagram. Right now, the only I... Continue reading at Engadget
[ Engadget | 2019-05-02 00:00:00 UTC ]
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Up to 89% of history textbook references are devoted to men, so “Lessons in Herstory” aims to restore women’s standing in the American story. Open up most elementary and high school history books and you’ll find stories of corruption, triumph, innovation, conflict, and resolution, that all have... Continue reading at Fast Company
[ Fast Company | 2019-03-12 00:00:00 UTC ]
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Publishers including Complex and Rooster Teeth are using influencers to attract audiences that can leverage infrastructure publishers have already built. The post How publishers use influencers to grow commerce businesses appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-24 00:00:00 UTC ]
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Bookful's Benny Arbel explains how AR technology can help children engage with stories and information. Continue reading at The Bookseller
[ The Bookseller | 2018-11-29 00:00:00 UTC ]
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The venture-backed publisher, fresh off a $35 million round of funding, is going to start developing and selling more products directly to its audience. The post Tastemade enters its next phase of commerce with a cookbook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-09 00:00:00 UTC ]
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Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek
[ AdWeek | 2018-09-21 00:00:00 UTC ]
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Carlton is to publish its most expensively originated book on Super Thursday (4th October), an augmented reality (AR) novel for children. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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When it comes to popularizing AR, much of the credit goes to Pokémon Go, released in July 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
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“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-26 00:00:00 UTC ]
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At the start of the 2018 Consumer Electronics Show week, California-based Quantum Storey Company exhibits the first title in its 'Operation You' series of children's books that come with augmented and virtual reality enhancements. The post ‘Operation You,’ an AR and VR-Enhanced Children’s Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-08 00:00:00 UTC ]
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The 2017 year-end holiday season book sales patterns reported in both major English-language markets looked good at the end, but getting there wasn't a lot of fun. And what lies ahead may be rougher for bookstores. The post Trends in UK, US Holiday Book Sales: Late Buys and E-Commerce appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-03 00:00:00 UTC ]
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Tuesday is an augmented reality kind of day at Facebook. The social network announced that the AR Studio it introduced at F8 in April is now available to all third parties. At launch, AR Studio was made available to more than 2,000 brands, publishers and artists, enabling them to create and... Continue reading at AdWeek
[ AdWeek | 2017-12-12 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-22 00:00:00 UTC ]
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A new company started by the founder of the remainder house US Media Partners, Tigra Live Animation, has developed an augmented reality program that can animate books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
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