Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly seen as essential. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
News tagged with:
#small feat
#medium-sized publishers
#keeping pace
#safety net
Hachette UK has "canned" many of its apps to focus on "fewer and better" following its acquisition of mobile app and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed at The FutureBook Conference 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
#mobile app
In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, ComScore and Alexa data show that most of these publishers have seen their traffic decline. "It was never my intention to move to... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traffic decline
#network effect
#huge boost
When readers are wooed by 'global entertainment,' an independent press like Saraband, home to a Man Booker longlisted novel, can use 'a little bit more traction.' The post Saraband’s Sara Hunt: A View From the ‘Small Independent Publishing World’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sara hunt
#independent press
For the first part of 2016, it is the mid-sized publishers that are driving the overall market’s excellent 9.3% print sales growth. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mid-sized publishers
Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app-install ads
#small number
#created equal
#campaigns running
#in-app purchases
In early April, Medium, the platform founded by Ev Williams, made a pitch to the publishing community: come to Medium, and we'll help you make money. There's not a publisher these days that isn't looking for new revenue streams, so it's not surprising that nearly 400 publishers have applied to... Continue reading at Advertising Age
[ Advertising Age | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#beta version
#figures provided
#entire site
#publishing ecosystem
Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher". Continue reading at The Bookseller
[ The Bookseller | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#b2b publisher
The Easthampton, Mass., press is preparing to release an English language edition of what it is calling the world's first science fiction novel, 'The Chemical Wedding,' written in German in 1616. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
The new Digital Hall of this year's Bologna Children's Book Fair featured a score of digital service providers, companies offering software solutions, and independent producers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bologna children
Dichotomies of local and global, major and modest, resonated throughout the International Publishers Association's 31st Congress, convened in the run-up to London Book Fair. The post Ahead of LBF at IPA Congress: Many Publishers, Great and Small appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post ahead
#small appeared
#ipa congress
So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice media
#smaller publishers
#selling ads
#industry observers
Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social platforms
#facebook won
#platforms appeared
#video strategies
Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news junkies
#media outlets
#select group
#announced partnerships
As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#discover publishers
#post snapchat
#top publishers
#discover channels
#media app
#sources familiar
The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday
[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#social platforms
#report back
#wild west
#bleacher report
Facebook is already dominating peoples’ phone time, and now it wants a crack at your lock screen, too. The social network rolled out a new app called “Notify” on Wednesday specifically to send you mobile notifications fr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
More news stories like this |
Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek
[ AdWeek | 2015-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#menlo park
#movie trailers
#latest addition
#flagship brand
#mark zuckerberg
With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company
[ Fast Company | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad-blocking software
#smaller publishers
#small publishers
A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct sales
#key strategy
#increased sales
Medium's management unveiled a radically redesigned publishing platform on Thursday including a host of new formatting and production features. These new writing tools include the ability to include Twitter-style @-mentions, additional text formatt... Continue reading at Engadget
[ Engadget | 2015-10-09 00:00:00 UTC ]
More news stories like this |