App Development Strategies for Small to Medium-Sized Publishers

Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly seen as essential. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
News tagged with: #small feat #medium-sized publishers #keeping pace #safety net

Other Publishing stories related to: 'App Development Strategies for Small to Medium-Sized Publishers'


The Rundown: With today’s video strategies, publishers are managing their risk

With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #risk appeared #video strategies


How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds

Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change. The post How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social strategies


Thanks to Downloadable Audio, Publishers See Small Revenue Gain in 2017

Revenue from the more than 1,200 publishers who report sales to the AAP increased 0.4% in 2017 over 2016, rising from $14.65 billion in 2016 to $14.70 billion last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downloadable audio


IBPA Develops Standards for Hybrid Publishers

As hybrid publishing becomes a bigger part of the publishing business, the Independent Book Publishers Association (IBPA) has developed a nine-point list of criteria defining what it means to be a reputable hybrid publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid publishers #hybrid publishing #bigger part #publishing business #criteria defining


Facebook news feed changes shift publisher audience development priorities

Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-27 00:00:00 UTC ]
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Small indie publishers report booming sales

In a sector that has struggled elsewhere, figures for 60 of the smallest players in the UK industry show sales up 79% in the last yearIndependent publishers have unleashed a boom in sales, according to new research. Latest figures from Inpress, which works with 60 of the smallest players in the... Continue reading at The Guardian

[ The Guardian | 2017-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books industry #good books #audre lorde #dead ink #crowdfunded book #good immigrant


B&N Unveils New Apps and New Holiday Sales Strategy

Barnes & Noble's holiday sales strategies rest on new interactive apps, a new Nook model, special edition titles, and a streamlined approach to toys and gifts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive apps #barnes noble #streamlined approach


Ukrainian Publishers Look to Further Develop Their Book Market and International Profile

With a bright, new stand design and a newly launched Ukrainian Book Institute, the country's publishers and literature made a big splash in Frankfurt. The post Ukrainian Publishers Look to Further Develop Their Book Market and International Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #big splash


Medium expands its reading subscription to any author or publisher

Last March, publishing platform Medium introduced its Partner Program, a Netflix-style subscription model that gave members exclusive pieces of writing, access to features before anyone else, an offline reading list and an ad-free experience. The pro... Continue reading at Engadget

[ Engadget | 2017-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-free experience


‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher

Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher appeared #publishing arm #big brands


For small publishers, Facebook is often a force for good — and frustration

They love Facebook's ability to turbo-charge their audience growth, but they hate perpetually being the last to know about changes. The post For small publishers, Facebook is often a force for good — and frustration appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #audience growth


Surprise, small publishers screwed the most by net-neutrality rules

Independent publishers would struggle to pay for better internet speeds and large publishers would deal with onerous taxes and competitive disadvantages. The post Surprise, small publishers screwed the most by net-neutrality rules appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post surprise #independent publishers #large publishers


Publishers develop security measures with counter-terrorism police

Publishers have been working with counter-terrorism police to develop general security guidelines and advice for employees, although most have said it is "business as usual" following last week's terrorist attack in Westminster, London. Continue reading at The Bookseller

[ The Bookseller | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terrorist attack


Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday

[ Digiday | 2017-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post don #beat facebook #social giant #publisher sites #sponsored content


What Publishers Can Learn from Razorfish’s Video Strategy

Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video strategy #content marketing


‘The Outsider Becomes the Mainstream’: A Key UK Self-Publisher Opens a Small Press

Joanna Penn—known as The Creative Penn in the self-publishing community—takes a step made by many strong self-publishers: launching a small press. The post ‘The Outsider Becomes the Mainstream’: A Key UK Self-Publisher Opens a Small Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small press


When it comes to video, more publishers are betting on mobile web versus apps

Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday

[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #mobile apps #downward trend #mobile websites


Flummoxed by the 'Broken' Ad-Supported Publishing Model, Medium Slashes Staff

Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #venture capital #andreessen horowitz #media companies #make money


Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brit + #early success #facebook live


Are small publishers doing all the hard work for the big ones?

These days, it is minimally staffed and funded firms who invest in new authors. The giants avoid such risk, only picking the writers once their names are madePaul McVeigh and Kirsty Logan are authors you may have heard of. Both of their debuts were published by Salt, an independent publisher.... Continue reading at The Guardian

[ The Guardian | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #rental heart #harvill secker #19th century #simon schuster #virginia woolf #random house