Apocalypse never: Facebook’s actually getting more predictable for publishers

Pundits have speculated for two years that the Facebook Apocalypse will arrive any day now. The newest roll-out may take several weeks to see completion. And data is still rolling in. But the battle for news feed space is competitive, and the reach of a typical fan will diminish over time as competing publishers get savvier. Thus, a successful publisher must grow their fan count faster than the rate of diminishment. For a site to double its fan count in four months is impressive. But it doesn’t lead to a doubling of organic reach. The post Apocalypse never: Facebook’s actually getting more predictable for publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-29 00:00:00 UTC ]
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