AOL Unveils Massive Slate of New Programming and Partnership With NBCU

For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'

[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Amazon unveils Kindle Unlimited, an ebook subscription service

Amazon entered the ebook subscription market Friday by launching Kindle Unlimited, a Netflix-like subscription service for ebooks available for $9.99 a month. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-07-18 00:00:00 UTC ]
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Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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ABC Taps New Programming Sales Chief

ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports. Dean joins the Disney-owned network from ad tech firm Videology, where he was vp, media platform sales and solutions. Before Videology, Dean served as director, publisher services at... Continue reading at AdWeek

[ AdWeek | 2014-07-12 00:00:00 UTC ]
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British Museum unveils new bookshop

The British Museum has unveiled a new 1, 200 sq ft bookshop aimed at doubling revenue. The new... Continue reading at The Bookseller

[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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Houghton Unveils Educational App for iPad, Chrome OS

Houghton Miffllin Harcourt is releasing the HMH Player, an interactive educational app designed for the iPad and Google’s Chrome OS that allows teachers to access HMH school content, customize materials and communicate and collaborate with students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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Paul Johnston unveiled as Arcadia's 'Alexander'

Arcadia Books has revealed veteran crime writer Paul Johnston as the novelist behind "Sam... Continue reading at The Bookseller

[ The Bookseller | 2014-07-01 00:00:00 UTC ]
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Binc Launches Matching Funds Pilot Program

The Book Industry Charitable Foundation is launching a matching grant pilot program that will add to the Foundation’s existing financial assistance programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Amazon unveils the "Fire Phone"

Amazon has unveiled its long-awaited smartphone - The Fire Phone -containing an in-built Kindle... Continue reading at The Bookseller

[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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Crown Unveils Automated Galley Access for Bloggers

Penguin Random House's Crown Publishing Group has launched an automated system to make its ARCs directly available to bloggers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Royal Society Winton Prize longlist unveiled

Two titles from The Bodley Head and a book by Stephen Hawking are on the longlist for the Royal... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Brooklyn Book Festival Unveils 2014 Author Lineup

Authors Paul Pope, Colson Whitehead and Roz Chast are among more than 100 literary figures presenting at the 9th annual Brooklyn Book Festival, slated for September 21, 2014 at the Brooklyn Borough Hall and Plaza. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Tablet partnership for Nook and Samsung

Barnes & Noble’s Nook has partnered with Samsung to build co-branded tablets. The... Continue reading at The Bookseller

[ The Bookseller | 2014-06-05 00:00:00 UTC ]
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HWA Debut Crown shortlist unveiled

Titles from Bloomsbury, Atlantic Books and Serpent’s Tail have all made it on to the... Continue reading at The Bookseller

[ The Bookseller | 2014-06-04 00:00:00 UTC ]
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PRH Unveils New Logo

Penguin Random House has introduced its newly designed logo, replacing the interim PRH logo which has been in place for the past 11 months, since the merger was made official. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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M.F.A. Survey 2014: Agents and Editors Talk M.F.A. Programs

Many agents and editors use M.F.A. programs as resources for finding new talent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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'Joy of Cooking' App Unveiled

Scribner, which publishes the iconic cookbook "The Joy of Cooking," has gone digital with the title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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