For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Coffee House Press in Minneapolis has just received a $100,000 grant from the Bush Foundation. The press said it intend to use much of the grant money its In the Stacks residency program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-02 00:00:00 UTC ]
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Powers is the first series to come from Sony PlayStation's original programming push, a partnership with Sony Pictures Entertainment, and it's not rated "E" for everyone. With comic books as its source material, the racy superhero cop drama from crea... Continue reading at Engadget
[ Engadget | 2015-04-01 00:00:00 UTC ]
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One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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The third joint outing between the Southern Independent Bookstore Alliance and the Great American Bargain Book Show, held last week, led to a bigger turnout for both SIBA's day of member programming, and GABBS's trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-16 00:00:00 UTC ]
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There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format. And the digital media company The Slate Group is betting demand will only continue to increase. In late... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Mills & Boon has seen a sharp rise in sales of its ebooks after Kobo matched W H Smith’s in-store offer online. W H Smith has been running a “five for the price of four” offer on Mills & Boon titles throughout February, and its digital partner Kobo applied the offer to the same titles’... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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In 2011 Mika Brzezinski released her powerful New York Times bestselling manifesto, Knowing Your Value: Women, Money and Getting What You're Worth—a must read for women everywhere. And now, Brzezinski, co-host of MSNBC's Morning Joe, will bring that book to life with the unveiling of the Know... Continue reading at AdWeek
[ AdWeek | 2015-03-02 00:00:00 UTC ]
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Elena Poniatowska, winner of the Cervantes Prize 2014, and critic and essayist Enrique Krauze will be headlining Mexico’s Market Focus Cultural Programme for this year’s London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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Faber is ending its partnership with American publisher Farrar, Straus and Giroux (FSG) after 17 years, ahead of announcing new plans for its business in the US. Continue reading at The Bookseller
[ The Bookseller | 2015-02-19 00:00:00 UTC ]
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Waterstones has relaunched its website after several months in the planning, to create a “simpler and more pleasurable experience” for customers to shop online. The company took its website offline earlier and re-launched it this afternoon (16th February) with a new look and feel, featuring... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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The event will be emceed by Kunal Nayyar, best known for his role as Raj on CBS’s 'The Big Bang Theory.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-17 00:00:00 UTC ]
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Bertelsmann is to “step up” its investments in the education and digital media sectors in Brazil, China and India. The company will also look to expand its existing activities in the areas of TV production, books, magazines and services in the three countries. Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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The Book Industry Charitable (Binc) Foundation has announced that its annual scholarship program, which supports booksellers and their families. The post Binc Foundation Launches 2015 Scholarship Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
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On Tuesday, the San Francisco startup announced that it is expanding its ebook and audiobook subscription service to include unlimited access to more than 10,000 comic books from some of the industry’s biggest publishers, including Marvel, Archie and Valiant. The post Scribd Unveils ‘Netflix for... Continue reading at Wired
[ Wired | 2015-02-10 00:00:00 UTC ]
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Purdue University, the second of three colleges in the country to have a co-branded online store with Amazon, now has the first staffed campus location from the e-tailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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The bestselling author has partnered with her local bookstore on a writer-in-residence program in Scottsdale, Ariz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Next month, the bookstore and publisher will begin testing a pilot romance program in which a bestselling author promoted four titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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Simon & Schuster has launched a new literary fiction imprint called Scout Press, debuting it with the first novel by literary agent Bill Clegg. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-26 00:00:00 UTC ]
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Simon and Schuster and Harper both announced two new, but very different, direct-to-consumer sales initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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