For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Barnes & Noble’s self-publishing platform has launched a self-service option that allows Nook Press authors to create print editions of their titles and sell them via B&N stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
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Designed for both the local readership and international visitors, the annual Tanpinar Literary Festival organized by Kalem Literary Agency includes a fellowship program for publishing professionals. The post A Look at Istanbul’s Tanpinar Festival and Fellows Program appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-15 00:00:00 UTC ]
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The EA Originals program expands the company's publishing business with a focus on small, innovative teams, and it's kicking off with a nature-focused game called Fe. It's a stylish, polygonal 3D romp through an enchanted forest that appears to hide... Continue reading at Engadget
[ Engadget | 2016-06-13 00:00:00 UTC ]
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PW columnist Brian Kenney offers his (highly subjective) program picks for ALA 2016, in Orlando. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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The In Touch Weekly publisher is the latest to bring GumGum's image-overlaying ad tech to the U.S. market. The post Bauer Media Expands GumGum Partnership appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Both cultural exchange and commercial market presence are expected by Kalimat and Bloomsbury's executives in an Arabic-English translation agreement. The post New UK-UAE Partnership: Bloomsbury and Kalimat in Translation Exchange appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-19 00:00:00 UTC ]
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Bloomsbury Publishing reported an 11% increase in both sales and profits in the fiscal year ended February 28, 2016. It also announced that it was accelerating its plan to shift its focus from the consumer to non-consumer area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Beginning July 1, HarperCollins will provide extra discounts to indie booksellers who are opening new stores or adding new locations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
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The BBC will give this year's Hay Festival "unparalleled coverage" across television, radio and online as part of their ongoing global partnership. Continue reading at The Bookseller
[ The Bookseller | 2016-05-04 00:00:00 UTC ]
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To test the effectiveness of ebook bundling, the book discovery app is promoting four HMH books with Harvard Book Store, kicking off the push with an event with Chris Anderson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-03 00:00:00 UTC ]
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Harlequin UK and Harlequin North America are joining forces to jointly acquire and promote fiction for their respective trade imprints across world English markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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Female-oriented publishing giant signs agreements with viral video brand Whats Up Parents and independent mag GFF: Gluten-Free Forever. The post Meredith Inks Two More Millennial-Focused Partnerships appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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In an effort to identify fresh and diverse new talent, Oni Press launched an open submission policy; the house is revealing five new projects that came from the search at Emerald City Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-07 00:00:00 UTC ]
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Marking its full ownership of Harlequin SA, HarperCollins France pledges more romance, plus commercial trade output that includes local authors. The post HarperCollins France: Newest Step in ‘Global Publishing Program’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-05 00:00:00 UTC ]
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Authors and national library leaders highlight a strong program at the 2016 TLA conference. Here are some highlight you won't want to miss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Orion is launching a new standalone commercial fiction and non-fiction imprint called Trapeze. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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