For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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DK has unveiled its Rogue One: A Star Wars Story global publishing program today (16th December), following the film's nationwide release this week. Continue reading at The Bookseller
[ The Bookseller | 2016-12-17 00:00:00 UTC ]
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Twenty U.S.-based nonprofit poetry organizations have formed the Poetry Coalition, a coalition dedicated to promoting the value of poetry in American culture and communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-15 00:00:00 UTC ]
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The agreement will create and publish a program of print and ebooks for adults and for children, inspired by the library’s collections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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Bookseller Foyles is selling its first branded stationery range, which comprises four different types of notebook. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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HarperCollins will introduce a new backlist program for U.S independent retailers on January 1, 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
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Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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An expanded trade publishing program has paid off well for Wayne State University Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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The Shanghai International Children's Book Fair hosts the Golden Pinwheel for young illustrators and the Chen Bochui Awards for children's book authors. The post Two Awards Programs in China: Illustrators and Children’s Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-21 00:00:00 UTC ]
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The shortlists for poet laureate Carol Ann Duffy's Manchester Writing Competition, comprising the Manchester Fiction Prize and the Manchester Poetry Prize, worth £10,000 apiece, have been revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-20 00:00:00 UTC ]
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Penguin Random House Ireland is launching a three-year partnership with creative writing organisation Fighting Words to promote equal opportunities for young people. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Tyndale House is strengthening its children's and young adult division, Tyndale Kids, by adding staff members and increasing acquisitions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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Officially called the Penguin Random House Student Loan Repayment Assistance Program, the new employee benefit will repay up to $1,200 annually of student loan debt for employees who have been with the company for at least one year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-14 00:00:00 UTC ]
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S&S Children’s is partnering with the NSPCC for the 10th anniversary edition of the picture book Aliens Love Underpants. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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IPR's rights platform is to promote translations of Wolters Kluwer Legal and Regulatory content in a new agreement signed at Frankfurt. The post Wolters Kluwer Legal and Regulatory US in Partnership With IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-08 00:00:00 UTC ]
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In the quest for new sources of revenue, publishers have been launching subscription programs and events series. Condé Nast's Wired Media Group is going a step further with a membership program for executives who want to keep up with technology. The $4,000-a-year program blends events, content... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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In a combination of analysis, commentary, and rights-center deal-making, the 35th Sharjah fair clarifies issues and opportunities for industry growth. The post Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
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Heather Daniels owns a small business, Lyon's Prints, that she has run primarily on Etsy since 2014. Etsy was among the websites that fell victim to three waves of cyberattacks that lasted hours and rocked the web on Friday, also affecting Twitter, Pinterest, The New York Times, The Boston... Continue reading at AdWeek
[ AdWeek | 2016-10-23 00:00:00 UTC ]
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More than 40 companies, individuals and products have been shortlisted across eight different categories at this year's FutureBook Awards. Continue reading at The Bookseller
[ The Bookseller | 2016-10-21 00:00:00 UTC ]
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Created as a premium setting for facilitated meetings, Frankfurt Book Fair's Business Club now is also a hub of specialized programming. The post At Frankfurt Book Fair’s Business Club: Programming Notes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
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Sunee Paripunna, Thailand CEO of Omnicom Media Group, said a national television pool would live-broadcast each day's funeral rites for the late king, with normal programs resuming afterward with restricted content. "Most (channels) are airing content tributes to the life and work of the late... Continue reading at Advertising Age
[ Advertising Age | 2016-10-14 00:00:00 UTC ]
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