For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Illustrated book publisher Abrams is to launch a new text-driven imprint with a focus on narrative non-fiction called Abrams Press. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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For his forthcoming book, Walkaway, out in April, the bestselling author has devised a novel approach to selling the digital edition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-14 00:00:00 UTC ]
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Hachette, in partnership with startup Novel Effect, has created an app that relies on voice recognition technology to sync music and sound effects to text, as it's read aloud from select picture books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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With an application deadline of April 30, Frankfurt's Fellows will bring together an international cohort of publishers, editors, and rights specialists. The post Frankfurt Book Fair’s Fellowship Program Is Open for 2017 Applications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-10 00:00:00 UTC ]
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For the launch of Joanna Trollope’s 20th novel, Mantle pursued a series of partnerships to reach a new audience, as Pan Macmillan’s communications director Emma Bravo explains. Continue reading at The Bookseller
[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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The Dedham, Mass., bookstore, which opened yesterday, is the first of the e-tailer's physical stores to feature a cafe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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New York City's new reading initiative, which will encourage residents of each of the five boroughs to read the same book, will close its online polls on March 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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World Book Day is introducing a raft of new projects to mark its 20th anniversary on Thursday 2nd March. Booksellers are also gearing up to celebrate the anniversary with a flurry of activity. Continue reading at The Bookseller
[ The Bookseller | 2017-02-20 00:00:00 UTC ]
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Surrounding and extending the reach of London Book Fair, London Book & Screen Week has events scheduled all over the British capital, March 13-19. The post ‘Hogwarts to Hygge’: London Book & Screen Week Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-16 00:00:00 UTC ]
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At the Berlin Film Festival's Soirée française du cinéma, authors are announced for participation in France's Guest of Honor plans at Frankfurt Book Fair. The post First Authors Announced in France’s Frankfurt Book Fair Guest of Honor Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-14 00:00:00 UTC ]
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'Boston Review' has merged its magazine and book publications into quarterly bookazines in a bid to offer focused, thematic content to readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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Orion Publishing Group has restructured its group marketing team, hiring several new people as part of a drive to deliver "more integrated" support for its individual imprints and authors. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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New York City has announced its One Book, One New York program, which will encourage residents of each of the five boroughs to read the same book once the title is announced in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-01 00:00:00 UTC ]
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As Sourcebooks acquires March 4th's Little Pickle canon of children's books, Idea Architects names London's Marsh Agency for worldwide translation rights. The post Industry Partnerships: Sourcebooks and March 4th, Idea Architects and Marsh Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-13 00:00:00 UTC ]
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Sourcebooks has struck a deal with March 4th that will add 25 frontlist and backlist titles from March 4th's Little Pickle Press imprint to its children's nonfiction publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
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The mega-retailer is picking up the pace of its bookstore openings, with a new store slated for NYC and a second for the Boston area before its first one even opens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-05 00:00:00 UTC ]
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The Jhalak prize lines up 12 titles – taking in fiction, history, politics and YA fantasy – showcasing ‘the strength, range and promise’ of UK writers of colour A debut novel about inherited identity, a dystopian fantasy from a former children’s laureate, a study of Indian healthcare and radical... Continue reading at The Guardian
[ The Guardian | 2017-01-05 00:00:00 UTC ]
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HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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