For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
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First Story and the University of Cambridge are the new partners of the BBC’s short story awards, replacing BookTrust, in a three-year collaboration starting in 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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Faber & Faber has unveiled a raft of initiatives to address under-representation of minority groups in the company after its c.e.o. Stephen Page admitted "both the industry and Faber have not yet achieved acceptable representation". Continue reading at The Bookseller
[ The Bookseller | 2017-09-22 00:00:00 UTC ]
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In its program to change the makeup of the UK book business workforce, British publishers have taken the lead in international inclusivity efforts. The post The UK’s Publishers Formally Commit to a Workforce Diversity Program’s 10-Point Action Plan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
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Cambridge University press c.e.o. Peter Phillips explains how the publisher is working ever more closely with other university departments to capitalise on 'the Cambridge Advantage'. Continue reading at The Bookseller
[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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In its program to change the makeup of the UK book business workforce, British publishers have taken the lead in international inclusivity efforts. The post The UK’s Publishers Commit to a Workforce Diversity Program’s 10-Point Action Plan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
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Leveraging the deep resources of the world's second-largest consumer book publisher, 'HarperCollins 200' will be featured at Frankfurt Book Fair. The post HarperCollins Readies Its 200th Anniversary Programming for Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-18 00:00:00 UTC ]
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This year’s show features a new venue (the New York Public Library), a relocated Artist Alley, and a preview of the revamped Harvey Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Ahead of Frankfurt Book Fair's Guest of Honor focus this year on the French industry, a talk with Buchmesse's Juergen Boos and Holger Volland. The post Frankfurt’s French Guest of Honor Program: Boos on ‘Beyond the Book’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-11 00:00:00 UTC ]
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Lonely Planet is redesigning its Lonely Planet Kids books in order to give the brand a clearer identity. Continue reading at The Bookseller
[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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Faber has announced a “unique” publishing partnership with Liberty London Fabrics. Continue reading at The Bookseller
[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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The Royal Shakespeare Company (RSC) has revealed its casting for a production based on Robert Harris' Cicero Trilogy at the Swan Theatre in Stratford Upon Avon. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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In a timely partnership for the school year, international publisher McGraw-Hill and ebook-and-print bundler iFlipd pilot a $15-per-week textbook rental. The post Industry Notes: McGraw-Hill and iFlipd Pilot a Weekly Rental Ebook+Print Textbook Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-25 00:00:00 UTC ]
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Baby and toddler book Where's Mr Lion has been crowned 'book of the year' at the Sainsbury's Children's Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Watching Romanian youth leave for education elsewhere in Europe, Bucharest's Grupal Editorial Art is teaming up with Stuttgart's Klett Gruppe to raise educational standards at home. The post Partnerships: Germany’s Klett Teams with Romania’s Editorial Art in Educational Publishing appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-14 00:00:00 UTC ]
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Orion has made a number of promotions across its editorial, publicity, marketing, sales and rights departments, including the promotion of Olivia Morris to editorial director for Seven Dials and Orion Spring. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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The summer 2018-slated Great American Read is an eight-part TV series that will explore the power of books in American society. The show will culminate with a list of the top 10 books ever written, according to the general public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-31 00:00:00 UTC ]
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This year's National Poetry Day will see the launch of the UK's biggest poetry festival dedicated to new work, in conjunction with the BBC. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Goldsboro Books has invested £25,000 in a new website, offering an expanded range designed to let online visitors feel “as if they are actually visiting our physical bookshop”. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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Running September 6 to 16, LiteraturFestival Berlin this year includes a children's literature component with authors, illustrators, and scientists. The post International Literature Festival Berlin Announces Its Program: 200 Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-18 00:00:00 UTC ]
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