For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFronts presentation at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in [ad tech] compared to other places," AOL chief marketing officer Allie Kline said before the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O [owned and operated] brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens: Live are headed to AOL.) The move to add NBCU shows is part of AOL's Content 365 strategy, which AOL head of video... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-29 00:00:00 UTC ]
News tagged with:
#world today
Some publishers complain about monetization on Snapchat, but NBCUniversal said with its Digital Content Lab, it's making real money there. The post How NBCU’s specialized unit makes shows for Snapchat and beyond appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-16 00:00:00 UTC ]
More news stories like this |
Publishers including The Atlantic, New York magazine and Spirited Media give members access to their reporters. The post Why publishers’ membership programs often include access to editorial staffers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#york magazine
#include access
#publishers including
The UK Publishers Association has urged the government not to "trade away" the key principles that underpin the book trade as the country gears up to leave the EU. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this |
Garrison Keillor, the author and "A Prairie Home Companion" host who was fired by Minnesota Public Radio in November following accusations of sexual misconduct, wants to bring his program “The Writer's Almanac” back. MPR News reports that Keillor posted his intentions on his Facebook page Monday,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sexual misconduct
#radio program
Now entering its third decade, Frankfurter Buchmesse's Fellows program runs for two weeks including the book fair in October, and brings publishers, rights managers, editors, and agents together from many parts of the world. The post Frankfurt Fellows 2018 Program Applications Are Open: Deadline... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book fair
#frankfurter buchmesse
Georgia's unique 33-character alphabet takes center stage in its 2018 Guest of Honor plans for Frankfurter Buchmesse, as was detailed at a news conference at Leipzig Book Fair. The post At Leipzig Book Fair, Georgia Opens Its Frankfurter Buchmesse Guest of Honor Program appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news conference
#frankfurter buchmesse
#honor plans
#honor program
Penguin Random House leads the nominations for The British Book Awards’ Books of the Year and Trade categories, with the consumer publishing giant taking 26 places across both shortlists—18% of the total. Continue reading at The Bookseller
[ The Bookseller | 2018-03-16 00:00:00 UTC ]
More news stories like this |
Portfolio Penguin will publish a “jaw-dropping” biography of Sir Philip Green in a deal reportedly worth £100,000, however the retail tycoon has said he is considering legal action over the book. Continue reading at The Bookseller
[ The Bookseller | 2018-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#legal action
#portfolio penguin
Laurence King Publishing is launching a new series of richly-illustrated student titles “placing art within a global geography and opening up new possibilities for interpretation”. Continue reading at The Bookseller
[ The Bookseller | 2018-03-15 00:00:00 UTC ]
More news stories like this |
As the spring trade-show season heats up, Leipzig announces a second year of the Future! Publish Young Talent Days and a Vancouver-based independent publisher is sending a big contingent to London Book Fair in April. The post Notes: Future!Publish Program at Leipzig; Canada’s Greystone Sends 15... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#london appeared
#post notes
The London Book Fair's annual Insights Seminar Program is addressing a number of publishing industry topics including children's books, translation, and Brexit. The post Twelve Highlights From London Book Fair’s Upcoming Seminar Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-07 00:00:00 UTC ]
More news stories like this |
A three-day program for international professionals in publishing, the Istanbul International Literature Festival runs May 2 through 6 this year, and has extended the deadline for applications. The post Professional Networking in Turkey: Apply for Istanbul’s Literature Festival Fellowship... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#three-day program
#professional networking
Just because Facebook is downplaying publishers in your News Feed doesn't mean it's uninterested in giving media outlets a helping hand. The social network's Journalism Project is launching a Local News Subscriptions Accelerator that will help "metro... Continue reading at Engadget
[ Engadget | 2018-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#journalism project
#helping hand
Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to... Continue reading at AdWeek
[ AdWeek | 2018-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#premium publisher
#vice president
After an extensive listening tour in which BookExpo executives met with a range of industry members, the organizers of book publishing’s largest trade show have added new elements to the event aimed at adding more value for booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#event aimed
#book publishing
#industry members
#reimagined bookexpo
Penguin is partnering with Jack Arts and Audible to celebrate the paperback publication of Mohsin Hamid's Exit West (Viking) with an interactive poster installation on Commercial Street, London. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mohsin hamid
#exit west
Books and pop-culture podcast, Mostly Lit, has teamed up with Waterstones on a year-long partnership to create a new series of events and online content for the bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online content
#pop-culture podcast
Children’s author Morris Gleitzman has said “young people need stories more than ever” following his appointment as Australian children’s laureate. Continue reading at The Bookseller
[ The Bookseller | 2018-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#australian children
WH Smith has unveiled a new books strategy for its High Street arm, designed to futureproof sales at the 611-strong chain “for the next decade”. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#wh smith
DC Entertainment has recruited a lineup of notable authors to produce stories for two new graphic novel imprints for young readers: DC Ink for teens and DC Zoom for middle graders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dc zoom
#young readers
#dc entertainment