Anthony Bourdain Invested in This Website After Founder Sent Him a Drunken Email

Among the many ways for a business to raise capital these days, sending a drunken e-mail to Anthony Bourdain probably isn't the most fruitful strategy. But it worked for Roads & Kingdoms, a burgeoning web magazine offering an eclectic mix of food, politics, and travel fare."It was like a midnight Hail Mary, but Tony responded right away," said Matt Goulding, one of two veteran journalists behind the media platform. This morning, Roads & Kingdoms announced that Mr. Bourdain has invested an undisclosed sum and joined the startup as a partner and editor-at-large. It's Mr. Bourdain's first personal stake in a company, a purchase that expands to digital media a personal brand largely built on TV and books.In short, the "many glasses" of sake that fueled Mr. Goulding's midnight missive paid off. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-27 00:00:00 UTC ]
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